THE SEARCH LEDGER · SALT LAKE CITY, UTAH · LEGAL
Every month Salt Lake City types 11,020 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV.
SRC: Google Trends relative interest for the Legal category in Salt Lake City — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 35 tracked keywords, priced at what advertisers actually bid. The dearest click here is “personal injury lawyer near me” at $140.82.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | personal injury lawyer near me | 2,400 | $140.82 | 59 | transactional |
| 2 | slc personal injury lawyer | 1,300 | $88.72 | commercial | |
| 3 | salt lake city accident lawyers | 1,300 | $88.72 | commercial | |
| 4 | divorce lawyer salt lake city | 880 | $42.67 | 33 | commercial |
| 5 | car accident lawyer salt lake city | 720 | $58.67 | 5 | commercial |
| 6 | divorce lawyer near me | 720 | $66.25 | 37 | transactional |
| 7 | criminal lawyers salt lake city | 480 | $45.44 | 30 | commercial |
| 8 | immigration lawyer slc | 480 | $12.06 | 10 | commercial |
| 9 | slc lawyers | 480 | $37.08 | 21 | commercial |
| 10 | attorneys in salt lake city | 480 | $37.08 | 14 | commercial |
| 11 | lawyer near me | 390 | $39.77 | 77 | transactional |
| 12 | salt lake real estate attorney | 210 | $7.68 | 16 | commercial |
| 13 | law firms slc | 210 | $18.78 | 17 | commercial |
| 14 | dui lawyer slc | 170 | $75.68 | commercial | |
| 15 | estate planning lawyer salt lake city | 110 | $5.46 | 3 | commercial |
| 16 | tax attorney slc | 90 | $45.88 | 2 | commercial |
| 17 | pro bono lawyers salt lake city | 70 | $13.02 | 3 | commercial |
| 18 | probate lawyer salt lake city | 70 | $15.99 | 15 | commercial |
| 19 | estate attorney salt lake city | 70 | $18.73 | 14 | commercial |
| 20 | utah legal services salt lake city | 50 | $4.81 | informational |
SRC: DataForSEO, Salt Lake City metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Salt Lake City metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Lexington Law | 4.2 ★ | 4,229 | Attorney | YES |
| #2 | Siegfried & Jensen | 4.8 ★ | 2,302 | Personal injury attorney | YES |
| #3 | Craig Swapp & Associates | 4.9 ★ | 1,063 | Personal injury attorney | YES |
| #4 | Robert J. DeBry & Associates | 4.8 ★ | 719 | Personal injury attorney | YES |
| #5 | Morgan & Morgan | 4.7 ★ | 633 | Personal injury attorney | YES |
| #6 | Wasatch Defense Lawyers | 4.8 ★ | 571 | Criminal justice attorney | YES |
| #7 | Fielding Law Accident Attorneys | 4.8 ★ | 350 | Personal injury attorney | YES |
| #8 | Handy & Handy Attorneys At Law | 5 ★ | 324 | Personal injury attorney | YES |
| #9 | BAM Personal Injury Lawyers - Murray Office | 5 ★ | 262 | Personal injury attorney | YES |
| #10 | Feller & Wendt, LLC - Personal Injury & Car Accident Lawyers | 4.8 ★ | 249 | Personal injury attorney | YES |
| #11 | Salt Lake Injury Law | 4.9 ★ | 248 | Personal injury attorney | YES |
| #12 | Cutt Kendell & Olson | 4.8 ★ | 203 | Personal injury attorney | YES |
SRC: Google Maps listings, DataForSEO, Salt Lake City metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
People Also Ask questions collected verbatim from Salt Lake City legal results — the literal wording Google is already surfacing.
Is it worth suing for personal injury?
How hard is it to win a personal injury lawsuit?
What not to say to a personal injury lawyer?
How much do most personal injury lawyers charge?
Who is the best personal injury lawyer in Salt Lake City?
What is the average fee for a personal injury lawyer?
How much of a $25,000 settlement will I get?
Can you sue for pain and suffering in Utah?
SRC: Google People Also Ask, DataForSEO, Salt Lake City metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
LEGAL IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Salt Lake City, Utah · Legal · 35 keywords · collected Aug 30, 2026
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