THE SEARCH LEDGER · SALT LAKE CITY, UTAH · HEALTH & WELLNESS
Every month Salt Lake City types 103,430 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JAN and lowest in MAY.
SRC: Google Trends relative interest for the Health & Wellness category in Salt Lake City — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 107 tracked keywords, priced at what advertisers actually bid. The dearest click here is “slc dental” at $22.94.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | urgent care near me | 33,100 | $2.57 | 19 | transactional |
| 2 | dentist near me | 18,100 | $20.40 | 49 | transactional |
| 3 | chiropractor near me | 8,100 | $10.81 | 9 | transactional |
| 4 | veterinarian near me | 8,100 | $5.80 | 25 | transactional |
| 5 | dermatologist near me | 6,600 | $4.35 | 28 | transactional |
| 6 | eye doctor near me | 4,400 | $5.35 | 37 | transactional |
| 7 | warr dental slc | 2,900 | $10.89 | branded | |
| 8 | salt lake behavioral health utah | 2,400 | $8.10 | branded | |
| 9 | salt lake dental | 1,600 | $17.06 | branded | |
| 10 | slc dental | 1,600 | $22.94 | informational | |
| 11 | dentist salt lake city | 1,600 | $22.94 | 20 | commercial |
| 12 | dermatologist slc | 1,600 | $7.69 | 21 | commercial |
| 13 | urgent care slc | 1,000 | $2.82 | 20 | commercial |
| 14 | city creek dental salt lake city | 880 | $11.10 | branded | |
| 15 | therapist slc | 720 | $22.45 | 12 | commercial |
| 16 | salt lake therapists | 720 | $22.45 | 8 | commercial |
| 17 | salt lake dental clinic | 590 | $9.83 | branded | |
| 18 | salt lake pediatric dentist | 590 | $7.30 | 20 | commercial |
| 19 | healthy restaurants slc | 590 | $0.46 | 3 | commercial |
| 20 | salt lake family dental | 480 | $14.41 | branded |
SRC: DataForSEO, Salt Lake City metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for the tracked keyword in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Salt Lake City metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Granger Medical Clinic, West Valley | 4.4 ★ | 3,509 | Medical clinic | YES |
| #2 | Emergency Dental of Salt Lake City | 4.8 ★ | 2,471 | Dentist | YES |
| #3 | MedVet Salt Lake City | 4.2 ★ | 2,424 | Animal hospital | YES |
| #4 | University of Utah Hospital | 4 ★ | 1,964 | General hospital | YES |
| #5 | CareNow Urgent Care - Murray | 4.5 ★ | 1,759 | Urgent care center | YES |
| #6 | White Pine Dental | 4.8 ★ | 1,413 | Dentist | YES |
| #7 | Salt Lake Dental | 4.6 ★ | 1,332 | Dentist | YES |
| #8 | Advanced Veterinary Care | 3.9 ★ | 1,313 | Emergency veterinarian service | YES |
| #9 | CareNow Urgent Care - West Jordan | 4.5 ★ | 1,306 | Urgent care center | YES |
| #10 | Intermountain Cottonwood InstaCare | 4.1 ★ | 1,225 | Urgent care center | YES |
| #11 | Legacy Dental | 4.8 ★ | 1,175 | Dentist | YES |
| #12 | CareNow Urgent Care - Salt Lake City | 4.4 ★ | 1,164 | Urgent care center | YES |
SRC: Google Maps listings, DataForSEO, Salt Lake City metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Salt Lake City metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Salt Lake City health & wellness results — the literal wording Google is already surfacing.
What is the average cost to see a dentist?
How do I fix my teeth if I don't have money?
Where can I find an affordable dentist in Salt Lake City?
What is the 2 year rule for dentists?
SRC: Google People Also Ask, DataForSEO, Salt Lake City metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HEALTH & WELLNESS IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Salt Lake City, Utah · Health & Wellness · 107 keywords · collected Sep 8, 2026