7 tracked keywords, 106,480 searches a month, $202K in equivalent ad value — live market data for the Salt Lake City metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $2.16 for “delta center”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| delta center | 60,500 | $2.16 | 22 | branded |
| utah jazz tickets | 27,100 | $1.66 | 17 | branded |
| real salt lake tickets | 6,600 | $1.11 | 24 | branded |
| salt lake city events | 6,600 | $1.67 | 26 | informational |
| salt lake events today | 3,600 | $1.40 | 24 | informational |
| salt lake events tonight | 1,600 | $1.04 | 18 | informational |
| free events in salt lake city today | 480 | $2.02 | 0 | branded |
The entertainment names Salt Lake City already knows — branded demand is the moat everyone else ranks against.