THE SEARCH LEDGER · SALT LAKE CITY, UTAH · REAL ESTATE
Every month Salt Lake City types 47,320 real estate searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in MAR and lowest in DEC.
SRC: Google Trends relative interest for the Real Estate category in Salt Lake City — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 59 tracked keywords, priced at what advertisers actually bid. The dearest click here is “realtor near me” at $11.72.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | apartments near me | 22,200 | $4.57 | 41 | transactional |
| 2 | apartments salt lake city | 8,100 | $5.29 | 11 | commercial |
| 3 | slc homes for sale | 5,400 | $2.24 | 14 | transactional |
| 4 | homes for sale near me | 4,400 | $1.77 | 63 | transactional |
| 5 | realtor com salt lake city | 1,000 | $1.65 | 1 | commercial |
| 6 | salt lake condo for sale | 880 | $1.86 | informational | |
| 7 | salt lake housing | 720 | $3.97 | informational | |
| 8 | real estate slc ut | 590 | $2.34 | informational | |
| 9 | realtor near me | 590 | $11.72 | 65 | transactional |
| 10 | salt lake townhomes for sale | 320 | $2.81 | informational | |
| 11 | park city condos for sale | 260 | $4.19 | branded | |
| 12 | zillow slc homes for sale | 210 | $1.71 | 0 | transactional |
| 13 | park city condos | 170 | $3.47 | branded | |
| 14 | realtor salt lake | 170 | $5.77 | 8 | commercial |
| 15 | slc realtor | 170 | $10.17 | 8 | commercial |
| 16 | salt lake city realtors | 170 | $10.17 | 30 | commercial |
| 17 | slc real estate | 170 | $0.83 | informational | |
| 18 | homes for sale in sugarhouse | 170 | $1.90 | 0 | transactional |
| 19 | park city real estate agents | 140 | $0.49 | branded | |
| 20 | homes for sale in sugarhouse utah | 140 | $1.36 | 0 | transactional |
SRC: DataForSEO, Salt Lake City metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for the tracked keyword in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Salt Lake City metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Sky Harbor Apartments | 3.8 ★ | 585 | Apartment complex | YES |
| #2 | Bridges Apartment Homes | 3.9 ★ | 540 | Apartment complex | YES |
| #3 | Post District Residences Apartments | 4.3 ★ | 442 | Apartment complex | YES |
| #4 | Seasons On City Creek Apartments | 4.7 ★ | 425 | Apartment complex | YES |
| #5 | The Grove Apartments | 3.8 ★ | 408 | Apartment complex | YES |
| #6 | 4th West Apartments | 4.1 ★ | 400 | Apartment rental agency | YES |
| #7 | Altitude on Fifth Apartments | 4.2 ★ | 396 | Apartment complex | YES |
| #8 | River Rock Apartments | 3.5 ★ | 370 | Apartment complex | YES |
| #9 | Hardware Apartments | 4.4 ★ | 354 | Apartment rental agency | YES |
| #10 | Enclave at 1400 South Apartments | 4.1 ★ | 338 | Apartment rental agency | YES |
| #11 | Seasons At Library Square Apartments | 4.9 ★ | 334 | Apartment complex | YES |
| #12 | Gateway 505 | 3.9 ★ | 293 | Apartment rental agency | YES |
SRC: Google Maps listings, DataForSEO, Salt Lake City metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Salt Lake City metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Salt Lake City real estate results — the literal wording Google is already surfacing.
Can I afford an apartment if I make $2000 a month?
Where is it cheapest to rent an apartment?
How much salary to afford $1500 rent?
Which area is the cheapest to rent?
SRC: Google People Also Ask, DataForSEO, Salt Lake City metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
REAL ESTATE IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Salt Lake City, Utah · Real Estate · 59 keywords · collected Sep 8, 2026