4 tracked keywords, 24,470 searches a month, $73K in equivalent ad value — live market data for the Boise metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $3.87 for “boise event”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| morrison center | 14,800 | $3.41 | 37 | branded |
| albertsons stadium | 6,600 | $1.63 | 2 | branded |
| boise event | 2,900 | $3.87 | 3 | informational |
| shows in boise | 170 | $1.03 | 13 | informational |
The entertainment names Boise already knows — branded demand is the moat everyone else ranks against.