THE SEARCH LEDGER · BOISE, IDAHO · HEALTH & WELLNESS
Every month Boise types 45,210 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JAN and lowest in NOV.
SRC: Google Trends relative interest for the Health & Wellness category in Boise — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 129 tracked keywords, priced at what advertisers actually bid. The dearest click here is “boise dentist” at $18.91.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | urgent care near me | 9,900 | $0.90 | 38 | transactional |
| 2 | dentist near me | 4,400 | $16.23 | 49 | transactional |
| 3 | primary health state st boise | 2,400 | $1.47 | branded | |
| 4 | gem dermatology boise | 2,400 | $3.63 | branded | |
| 5 | chiropractor near me | 2,400 | $14.92 | 20 | transactional |
| 6 | dermatologist near me | 1,900 | $3.44 | 28 | transactional |
| 7 | veterinarian near me | 1,900 | $5.48 | 25 | transactional |
| 8 | boise dermatologist | 1,600 | $4.21 | 13 | commercial |
| 9 | eye doctor near me | 1,600 | $6.65 | 49 | transactional |
| 10 | primary health boise id | 1,300 | $1.70 | informational | |
| 11 | dentist boise | 1,000 | $18.10 | 9 | commercial |
| 12 | eye doctor boise | 880 | $10.90 | 12 | commercial |
| 13 | boise bench dentistry | 720 | $9.04 | branded | |
| 14 | willamette dental boise idaho | 720 | $8.28 | branded | |
| 15 | boise dentist | 590 | $18.91 | 12 | commercial |
| 16 | boise therapist | 590 | $16.22 | 15 | commercial |
| 17 | boise family dental care | 590 | $5.03 | branded | |
| 18 | ewing animal hospital boise | 590 | $4.08 | branded | |
| 19 | ustick dental boise | 590 | $12.78 | branded | |
| 20 | ada west dermatology boise | 590 | $5.19 | branded |
SRC: DataForSEO, Boise metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Boise metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Lowry Dental | 4.9 ★ | 1,357 | Dentist | YES |
| #2 | All About You Dental - Boise Dentist | 4.8 ★ | 1,121 | Dentist | YES |
| #3 | Northwest Dental Center | 4.9 ★ | 1,000 | Dentist | YES |
| #4 | Boise River Dental | 5 ★ | 892 | Dentist | YES |
| #5 | BoDo Chiropractic | 5 ★ | 814 | Chiropractor | YES |
| #6 | Alpine Surgical Arts - Oral Surgery & Dental Implants | 4.9 ★ | 799 | Dentist | YES |
| #7 | High Desert Dental | 4.9 ★ | 781 | Dentist | YES |
| #8 | Boise Bench Dentistry | 5 ★ | 724 | Dentist | YES |
| #9 | Highland Chiropractic | 4.9 ★ | 682 | Chiropractor | YES |
| #10 | Meridian Chiropractic | 4.9 ★ | 669 | Chiropractor | YES |
| #11 | Aspen Dental - Boise, ID | 4.4 ★ | 650 | Dentist | YES |
| #12 | Ustick Dental Office | 4.9 ★ | 646 | Dentist | YES |
SRC: Google Maps listings, DataForSEO, Boise metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Boise metro, Aug 30, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Boise health & wellness results — the literal wording Google is already surfacing.
What is the average cost to see a dentist?
How can I fix my teeth if I don't have money?
What is the 2 year rule for dentists?
Which dentists in Boise accept Medicaid?
What are red flags for chiropractors?
What exactly does a chiropractor do?
Where can I find chiropractors in Boise, Idaho?
Can a chiropractor fix a pinched nerve?
SRC: Google People Also Ask, DataForSEO, Boise metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HEALTH & WELLNESS IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Boise, Idaho · Health & Wellness · 129 keywords · collected Aug 30, 2026
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