THE SEARCH LEDGER · PORTLAND, OREGON · HEALTH & WELLNESS
Every month Portland types 122,310 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JAN and lowest in NOV.
SRC: Google Trends relative interest for the Health & Wellness category in Portland — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 205 tracked keywords, priced at what advertisers actually bid. The dearest click here is “portland therapist” at $20.76.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | urgent care near me | 40,500 | $2.46 | 19 | transactional |
| 2 | dentist near me | 18,100 | $12.09 | 49 | transactional |
| 3 | chiropractor near me | 8,100 | $15.41 | 9 | transactional |
| 4 | veterinarian near me | 6,600 | $4.51 | 25 | transactional |
| 5 | dermatologist near me | 5,400 | $4.75 | 28 | transactional |
| 6 | eye doctor near me | 3,600 | $5.34 | 37 | transactional |
| 7 | timber dental portland | 2,900 | $2.01 | informational | |
| 8 | portland veterinary wellness center | 2,400 | $2.18 | branded | |
| 9 | pdx dentist | 1,900 | $15.35 | 19 | commercial |
| 10 | dental care portland oregon | 1,900 | $15.35 | informational | |
| 11 | dermatologist portland | 1,900 | $7.24 | 17 | commercial |
| 12 | portland modern dentistry | 1,600 | $9.18 | branded | |
| 13 | northwest primary care sellwood clinic | 1,600 | $0.67 | branded | |
| 14 | portland dentist | 1,300 | $11.78 | 11 | commercial |
| 15 | portland therapist | 1,300 | $20.76 | 20 | commercial |
| 16 | north portland veterinary hospital | 1,300 | $11.03 | branded | |
| 17 | ohsu dermatology portland | 1,300 | $8.08 | branded | |
| 18 | laurelhurst dental portland | 1,000 | $13.74 | branded | |
| 19 | portland animal clinic | 880 | $4.09 | branded | |
| 20 | pediatric dentist portland | 880 | $4.30 | 16 | commercial |
SRC: DataForSEO, Portland metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Portland metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | AFC Urgent Care Beaverton | 4.8 ★ | 4,628 | Urgent care center | YES |
| #2 | Portland Urgent Care | 4.8 ★ | 4,472 | Urgent care center | YES |
| #3 | DoveLewis 24/7 Veterinary Emergency Hospital | 4 ★ | 2,302 | Animal hospital | YES |
| #4 | AFC Urgent Care Tigard | 4.8 ★ | 2,170 | Urgent care center | YES |
| #5 | AFC Urgent Care NE Portland | 4.8 ★ | 1,882 | Urgent care center | YES |
| #6 | Kaiser Permanente Interstate Medical Office East | 4.5 ★ | 1,821 | Medical clinic | YES |
| #7 | Concentra Urgent Care | 4 ★ | 1,685 | Occupational health service | YES |
| #8 | AFC Urgent Care Cedar Hills | 4.8 ★ | 1,624 | Urgent care center | YES |
| #9 | Concentra Urgent Care | 4.3 ★ | 1,612 | Occupational health service | YES |
| #10 | ZoomCare Super Emergency Care & Imaging - Lloyd District | 4.6 ★ | 1,606 | Emergency care service | YES |
| #11 | Timber Dental | 4.7 ★ | 1,408 | Dentist | YES |
| #12 | Laurelhurst Dentistry - Portland | 4.9 ★ | 1,201 | Dentist | YES |
SRC: Google Maps listings, DataForSEO, Portland metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Portland metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Portland health & wellness results — the literal wording Google is already surfacing.
What is the average cost to see a dentist?
How do I fix my teeth if I don't have money?
Which dentist in Portland, Oregon accepts Oregon health Plan (OHP)?
What is the 2 year rule for dentists?
Should I go to urgent care for flu?
What symptoms should you go to urgent care for?
Is it cheaper to go to urgent care or doctor?
Can urgent care treat knee pain?
SRC: Google People Also Ask, DataForSEO, Portland metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HEALTH & WELLNESS IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Portland, Oregon · Health & Wellness · 205 keywords · collected Sep 8, 2026