THE SEARCH LEDGER · PORTLAND, OREGON · LEGAL
Every month Portland types 14,620 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JAN and lowest in NOV.
SRC: Google Trends relative interest for the Legal category in Portland — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 73 tracked keywords, priced at what advertisers actually bid. The dearest click here is “car wreck attorney portland” at $152.22.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | personal injury lawyer near me | 2,400 | $140.43 | 59 | transactional |
| 2 | family lawyer portland | 1,600 | $32.96 | 36 | commercial |
| 3 | car wreck attorney portland | 1,300 | $152.22 | commercial | |
| 4 | labor lawyer portland | 1,000 | $8.02 | 24 | commercial |
| 5 | injury lawyer portland | 880 | $86.32 | 46 | commercial |
| 6 | immigration lawyer portland | 880 | $6.84 | 20 | commercial |
| 7 | lawyers portland | 590 | $19.29 | 44 | commercial |
| 8 | lawyer near me | 480 | $12.91 | 77 | transactional |
| 9 | family attorney portland | 320 | $50.60 | 33 | commercial |
| 10 | criminal lawyer portland | 320 | $19.03 | 46 | commercial |
| 11 | real estate lawyer portland | 320 | $13.64 | 30 | commercial |
| 12 | portland law firms | 320 | $8.33 | 14 | commercial |
| 13 | divorce lawyer near me | 320 | $16.82 | 37 | transactional |
| 14 | medical malpractice attorney portland | 260 | $19.37 | 16 | commercial |
| 15 | estate planning lawyer portland | 260 | $4.10 | 4 | commercial |
| 16 | tax lawyer portland | 210 | $29.33 | 0 | commercial |
| 17 | disability lawyers in portland | 210 | $28.54 | 0 | commercial |
| 18 | dui lawyer portland | 170 | $50.23 | 17 | commercial |
| 19 | probate lawyer portland | 170 | $11.21 | 0 | commercial |
| 20 | pro bono lawyers portland | 170 | $11.15 | 0 | commercial |
SRC: DataForSEO, Portland metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Portland metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Moseley Collins Law | 5 ★ | 1,799 | Personal injury attorney | YES |
| #2 | Morgan & Morgan | 4.7 ★ | 582 | Personal injury attorney | YES |
| #3 | Goldberg & Loren | 4.6 ★ | 499 | Personal injury attorney | YES |
| #4 | Bridge City Law Injury Accident & Injury Lawyers | 4.9 ★ | 258 | Personal injury attorney | YES |
| #5 | Oregon Lawyer for the Underdog Michael Fuller | 4.3 ★ | 245 | Attorney | YES |
| #6 | Thomas, Coon, Newton & Frost | 4.9 ★ | 179 | Personal injury attorney | YES |
| #7 | Johnston Accident Law Firm | 4.9 ★ | 166 | Personal injury attorney | YES |
| #8 | Law Offices of Jon Friedman | 5 ★ | 164 | Personal injury attorney | YES |
| #9 | Levine Law Center | 4.7 ★ | 163 | Family law attorney | YES |
| #10 | Roy Law Group | 4.8 ★ | 147 | Law firm | YES |
| #11 | Elzinga & Associates LLC | 5 ★ | 138 | Personal injury attorney | YES |
| #12 | Sears Injury Law | 4.8 ★ | 138 | Personal injury attorney | YES |
SRC: Google Maps listings, DataForSEO, Portland metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
People Also Ask questions collected verbatim from Portland legal results — the literal wording Google is already surfacing.
Is it worth suing for personal injury?
How hard is it to win a personal injury lawsuit?
What not to say to a personal injury lawyer?
How much do most personal injury lawyers charge?
Who is the best personal injury attorney in Portland?
How do I choose the best personal injury lawyer?
What are the odds of winning a personal injury lawsuit?
What is the hardest injury to prove?
SRC: Google People Also Ask, DataForSEO, Portland metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
LEGAL IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Portland, Oregon · Legal · 73 keywords · collected Sep 8, 2026