30 tracked keywords, 57,840 searches a month, $1.6M in equivalent ad value — live market data for the Portland metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $117.10 for “emergency plumber near me”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| plumber near me | 8,100 | $49.14 | 19 | transactional |
| locksmith near me | 8,100 | $13.15 | 24 | transactional |
| leaky roof portland oregon | 4,400 | $0.11 | 0 | branded |
| electrician near me | 4,400 | $21.09 | 17 | transactional |
| roof top bars portland | 3,600 | $0.50 | — | commercial |
| pdx plumber | 2,400 | $32.32 | — | commercial |
| pest control near me | 1,900 | $24.99 | 66 | transactional |
| appliance repair near me | 1,900 | $11.81 | 34 | transactional |
| pest control portland | 1,600 | $23.24 | 12 | commercial |
| garage door repair portland | 1,600 | $68.35 | 17 | commercial |
| roofing companies portland | 1,600 | $44.88 | 27 | commercial |
| cascade roofing portland | 1,600 | $28.26 | 0 | commercial |
| rooftop dining portland | 1,600 | $0.74 | 25 | informational |
| ac repair near me | 1,600 | $50.88 | 12 | transactional |
| garage door repair near me | 1,600 | $50.49 | 16 | transactional |
| house cleaning portland | 1,300 | $16.69 | 10 | commercial |
| malarkey roofing portland | 1,300 | $3.48 | 21 | commercial |
| electrician portland | 1,000 | $22.44 | 15 | commercial |
| handyman near me | 1,000 | $8.44 | 14 | transactional |
| landscaping near me | 1,000 | $9.42 | 27 | transactional |
| roofing portland | 880 | $59.25 | 11 | commercial |
| emergency plumber near me | 880 | $117.10 | 5 | transactional |
| hvac portland | 720 | $41.05 | 17 | commercial |
| landscaping portland | 720 | $12.08 | 27 | commercial |
| roofing contractor near me | 720 | $23.28 | 53 | transactional |
| house cleaning near me | 720 | $13.51 | 56 | transactional |
| emergency plumber portland | 480 | $94.87 | 8 | transactional |
| d&f plumbing portland | 480 | $21.27 | 14 | commercial |
| ac repair portland | 320 | $80.77 | 8 | commercial |
| hvac repair near me | 320 | $44.20 | 64 | transactional |
Live Google results for the highest-value home services searches in Portland.
200 home services businesses tracked in the Portland metro — 29 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| 3 Mountains Home Services | 4.8 | 6,072 | ✓ |
| Apollo Plumbing, Heating & Air Conditioning - OR | 4.8 | 4,449 | ✓ |
| Rescue Rooter | 4.8 | 3,909 | ✓ |
| Dave's Garage Doors | 4.9 | 3,801 | ✓ |
| Precision Door Service | 4.9 | 3,354 | ✓ |
| Cornel's Plumbing, Heating & Air Conditioning | 4.9 | 2,848 | ✓ |
| Sarkinen Plumbing | 4.7 | 2,507 | ✓ |
| Roto-Rooter Plumbing & Water Cleanup | 4.8 | 2,354 | ✓ |
| D&F Plumbing, Heating and Cooling | 4.5 | 2,170 | ✓ |
| Mr. Rooter Plumbing | 4.8 | 1,973 | ✓ |
The home services names Portland already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →