3 tracked keywords, 6,580 searches a month, $4K in equivalent ad value — live market data for the Portland metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $0.90 for “free portland events today”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| events in pdx this weekend | 5,400 | $0.55 | 23 | informational |
| free portland events today | 590 | $0.90 | 10 | branded |
| portland events tomorrow | 590 | $0.50 | 16 | informational |
The entertainment names Portland already knows — branded demand is the moat everyone else ranks against.