THE SEARCH LEDGER · RENO, NEVADA · LEGAL
Every month Reno types 6,880 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV.
SRC: Google Trends relative interest for the Legal category in Reno — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 53 tracked keywords, priced at what advertisers actually bid. The dearest click here is “injury lawyer reno” at $181.54.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | attorney reno nv | 720 | $71.61 | 34 | commercial |
| 2 | personal injury lawyer near me | 720 | $170.99 | 59 | transactional |
| 3 | injury lawyer reno | 590 | $181.54 | 27 | commercial |
| 4 | divorce lawyer reno | 590 | $11.47 | 3 | commercial |
| 5 | criminal lawyers reno | 480 | $45.32 | 15 | commercial |
| 6 | immigration lawyer reno | 480 | $10.36 | 0 | commercial |
| 7 | reno employment lawyer | 320 | $14.34 | 0 | commercial |
| 8 | reno legal services | 260 | $7.22 | informational | |
| 9 | probate lawyer reno | 210 | $19.61 | 0 | commercial |
| 10 | dui lawyer reno | 170 | $35.07 | 6 | commercial |
| 11 | real estate lawyer reno | 170 | $7.17 | 11 | commercial |
| 12 | trust lawyer reno | 170 | $4.45 | 0 | commercial |
| 13 | estate planning lawyer reno | 170 | $8.43 | 11 | commercial |
| 14 | tax lawyer reno | 140 | $39.71 | 0 | commercial |
| 15 | reno workers comp lawyer | 140 | $100.50 | 12 | commercial |
| 16 | reno law firms | 140 | $7.19 | 16 | commercial |
| 17 | estate lawyer reno | 140 | $2.98 | 24 | commercial |
| 18 | medical malpractice lawyer reno | 110 | $5.81 | 0 | commercial |
| 19 | car accident attorney reno | 90 | $41.19 | 17 | commercial |
| 20 | lawyer near me | 90 | $17.52 | 77 | transactional |
SRC: DataForSEO, Reno metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Reno metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. 1 of them has no website at all.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Richard Harris Personal Injury Law Firm | 4.8 ★ | 702 | Personal injury attorney | YES |
| #2 | Shook & Stone Personal Injury and Disability Lawyers | 4.7 ★ | 396 | Personal injury attorney | YES |
| #3 | Benson & Bingham Accident Injury Lawyers, LLC - Reno | 4.9 ★ | 341 | Personal injury attorney | YES |
| #4 | Joey Gilbert Law | 4.3 ★ | 310 | Personal injury attorney | YES |
| #5 | Bradley Drendel & Jeanney | 4.7 ★ | 212 | Personal injury attorney | YES |
| #6 | Friedman & Throop, PLLC. | 4.9 ★ | 186 | Personal injury attorney | YES |
| #7 | Jesse Kalter Law | 4.8 ★ | 180 | Criminal justice attorney | YES |
| #8 | Richard P. Davies, Esq. | 4.4 ★ | 169 | Criminal justice attorney | YES |
| #9 | Car Accident Lawyer Pros | 4.9 ★ | 158 | Personal injury attorney | YES |
| #10 | LegalMatch | 3.3 ★ | 157 | Legal services | YES |
| #11 | Carlson & Work | 5 ★ | 155 | Personal injury attorney | YES |
| #12 | O'Mealia Law, Ltd. | 4.3 ★ | 139 | Immigration attorney | NO SITE |
SRC: Google Maps listings, DataForSEO, Reno metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
People Also Ask questions collected verbatim from Reno legal results — the literal wording Google is already surfacing.
Is it worth suing for personal injury?
How hard is it to win a personal injury lawsuit?
What not to say to a personal injury lawyer?
How much do most personal injury lawyers charge?
Who is the best personal injury attorney in Reno, NV?
What percentage do most injury lawyers take?
Can I sue for emotional distress in Nevada?
What's the most a workers' comp lawyer can charge?
SRC: Google People Also Ask, DataForSEO, Reno metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
LEGAL IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Reno, Nevada · Legal · 53 keywords · collected Sep 8, 2026