THE SEARCH LEDGER · RENO, NEVADA · REAL ESTATE
Every month Reno types 25,840 real estate searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in MAY and lowest in DEC.
SRC: Google Trends relative interest for the Real Estate category in Reno — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 48 tracked keywords, priced at what advertisers actually bid. The dearest click here is “realtors in reno nv” at $14.33.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | reno homes for sale | 6,600 | $1.72 | 7 | transactional |
| 2 | apartments reno | 6,600 | $3.31 | 9 | commercial |
| 3 | apartments near me | 5,400 | $3.02 | 41 | transactional |
| 4 | realtor com reno | 2,900 | $1.12 | 0 | commercial |
| 5 | homes for sale 89509 | 590 | $0.49 | 0 | transactional |
| 6 | homes for sale near me | 590 | $1.22 | 63 | transactional |
| 7 | south reno homes for sale | 390 | $1.19 | 0 | transactional |
| 8 | clark real estate reno | 260 | $5.28 | branded | |
| 9 | 89523 homes for sale | 210 | $0.44 | 0 | transactional |
| 10 | somersett reno homes for sale | 210 | $2.51 | 0 | transactional |
| 11 | reno sparks real estate | 210 | $2.03 | informational | |
| 12 | realtor reno | 170 | $2.41 | 12 | commercial |
| 13 | reno real estate brokers | 170 | $5.78 | informational | |
| 14 | northwest reno homes for sale | 170 | $1.87 | 0 | transactional |
| 15 | caughlin ranch homes for sale reno | 170 | $1.14 | 0 | transactional |
| 16 | realtor near me | 170 | $4.18 | 65 | transactional |
| 17 | realtors in reno nv | 110 | $14.33 | 8 | commercial |
| 18 | homes for sale 89519 | 90 | $0.47 | 3 | transactional |
| 19 | homes for sale 89503 | 90 | $1.09 | 1 | transactional |
| 20 | new homes for sale reno | 70 | $4.98 | 4 | transactional |
SRC: DataForSEO, Reno metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for the tracked keyword in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Reno metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. 1 of them has no website at all.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Brent Copeland - Nevada Real Estate Group, LPT Realty | 5 ★ | 923 | Real estate agency | YES |
| #2 | WorldMark Reno | 4.4 ★ | 820 | Resort hotel | YES |
| #3 | Lisamarie Wand Group - Commercial Real Estate & Business Brokering Experts | 5 ★ | 479 | Commercial real estate agency | YES |
| #4 | Stitser Properties | 5 ★ | 403 | Real estate agency | YES |
| #5 | Craig Team Realty - Cassie Craig | Elevate Realty | 5 ★ | 388 | Real estate agency | YES |
| #6 | Village at Iron Blossom | 3.9 ★ | 335 | Apartment rental agency | YES |
| #7 | Horizons At South Meadows Apartment in Reno | 4.4 ★ | 282 | Apartment complex | YES |
| #8 | Ridgeview by Vintage | 3.1 ★ | 247 | Apartment rental agency | YES |
| #9 | Southwest Village Apartments | 3 ★ | 246 | Apartment complex | NO SITE |
| #10 | Apex at Sky Valley Apartments | 3.5 ★ | 233 | Apartment complex | YES |
| #11 | Canyon Vista | 4.4 ★ | 225 | Apartment building | YES |
| #12 | Vizcaya Hilltop Apartments | 4 ★ | 211 | Apartment rental agency | YES |
SRC: Google Maps listings, DataForSEO, Reno metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Reno metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
REAL ESTATE IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Reno, Nevada · Real Estate · 48 keywords · collected Sep 8, 2026