THE SEARCH LEDGER · LOUISVILLE, KENTUCKY · REAL ESTATE
Every month Louisville types 64,870 real estate searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in AUG and lowest in DEC.
SRC: Google Trends relative interest for the Real Estate category in Louisville — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 52 tracked keywords, priced at what advertisers actually bid. The dearest click here is “realtor louisville” at $9.74.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | apartments near me | 12,100 | $2.61 | 44 | transactional |
| 2 | apartments louisville | 9,900 | $2.79 | 3 | commercial |
| 3 | homes for sale lou ky | 8,100 | $0.64 | 7 | transactional |
| 4 | realtor com lou ky | 6,600 | $0.78 | commercial | |
| 5 | louisville condo for sale | 2,900 | $0.92 | informational | |
| 6 | homes for sale near me | 2,900 | $0.64 | 63 | transactional |
| 7 | homes for sale 40214 | 1,600 | $0.35 | 0 | transactional |
| 8 | homes for sale 40299 | 1,600 | $0.61 | 0 | transactional |
| 9 | 40291 homes for sale | 1,600 | $0.59 | 0 | transactional |
| 10 | homes for sale 40245 | 1,300 | $0.39 | 0 | transactional |
| 11 | homes for sale 40207 | 1,300 | $0.21 | 0 | transactional |
| 12 | homes for sale 40205 | 1,000 | $0.24 | 0 | transactional |
| 13 | homes for sale 40241 | 1,000 | $0.34 | 0 | transactional |
| 14 | realtor louisville ky | 880 | $3.39 | 11 | commercial |
| 15 | homes for sale 40272 | 880 | $0.35 | 0 | transactional |
| 16 | homes for sale 40222 | 720 | $0.37 | 0 | transactional |
| 17 | homes for sale 40220 | 720 | $0.46 | 0 | transactional |
| 18 | homes for sale 40223 | 720 | $0.32 | 2 | transactional |
| 19 | homes for sale jtown ky | 590 | $0.94 | 0 | transactional |
| 20 | realtor louisville | 590 | $9.74 | 5 | commercial |
SRC: DataForSEO, Louisville metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for the tracked keyword in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Louisville metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Property Management of Louisville & PML Real Estate Group | 4.1 ★ | 815 | Property management company | YES |
| #2 | Totally About Houses | 4.9 ★ | 579 | Real estate agency | YES |
| #3 | The Overlook at St. Thomas Apartments | 4.8 ★ | 397 | Apartment complex | YES |
| #4 | Upton Oxmoor Apartments | 4.9 ★ | 363 | Apartment complex | YES |
| #5 | Highlands Station | 4.3 ★ | 349 | Apartment complex | YES |
| #6 | Preston Oaks | 4.3 ★ | 345 | Apartment rental agency | YES |
| #7 | Heritage Green Apartments | 3.6 ★ | 342 | Apartment complex | YES |
| #8 | Fry Realty Collective - Zach Fry Broker - Owner | 5 ★ | 319 | Real estate agency | YES |
| #9 | The Edge on 4 | Luxury Apartments | 4.8 ★ | 301 | Apartment complex | YES |
| #10 | Homepage Realty | 4.9 ★ | 299 | Real estate agency | YES |
| #11 | Vue at 3rd | 3.3 ★ | 281 | Apartment complex | YES |
| #12 | Cooper Creek Apartments | 4.4 ★ | 273 | Apartment building | YES |
SRC: Google Maps listings, DataForSEO, Louisville metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Louisville metro, Aug 30, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Louisville real estate results — the literal wording Google is already surfacing.
What is the cheapest rent for an apartment?
What's the cost of living in Louisville, KY?
Where can I live if I can't afford an apartment?
What credit score is needed for an apartment?
SRC: Google People Also Ask, DataForSEO, Louisville metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
REAL ESTATE IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Louisville, Kentucky · Real Estate · 52 keywords · collected Aug 30, 2026
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