THE SEARCH LEDGER · LOUISVILLE, KENTUCKY · LEGAL
Every month Louisville types 11,900 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV.
SRC: Google Trends relative interest for the Legal category in Louisville — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 81 tracked keywords, priced at what advertisers actually bid. The dearest click here is “personal injury lawyer near me” at $281.03.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | lawyers louisville ky | 1,000 | $48.24 | 32 | commercial |
| 2 | injury lawyers louisville | 880 | $179.16 | 33 | commercial |
| 3 | louisville divorce lawyer | 880 | $10.99 | 28 | commercial |
| 4 | personal injury lawyer near me | 880 | $281.03 | 59 | transactional |
| 5 | louisville criminal lawyers | 720 | $22.49 | 24 | commercial |
| 6 | car crash lawyer louisville | 590 | $35.57 | 1 | commercial |
| 7 | louisville immigration lawyer | 480 | $5.76 | 19 | commercial |
| 8 | louisville medical malpractice lawyer | 480 | $9.70 | 24 | commercial |
| 9 | family lawyer louisville | 480 | $7.43 | 23 | commercial |
| 10 | labor lawyer louisville ky | 390 | $30.50 | 17 | commercial |
| 11 | disability lawyers louisville ky | 320 | $17.10 | 0 | commercial |
| 12 | real estate lawyer louisville | 320 | $8.97 | 25 | commercial |
| 13 | family court lawyers louisville ky | 320 | $16.73 | 22 | commercial |
| 14 | louisville dui lawyer | 260 | $22.52 | 9 | commercial |
| 15 | probate lawyer louisville | 260 | $12.75 | commercial | |
| 16 | lawyer near me | 210 | $10.45 | 77 | transactional |
| 17 | louisville injury lawyer | 170 | $20.12 | 41 | commercial |
| 18 | louisville estate attorneys | 170 | $7.99 | 16 | commercial |
| 19 | law firms louisville ky | 170 | $30.93 | 25 | commercial |
| 20 | best divorce attorney louisville ky | 140 | $7.05 | 22 | commercial |
SRC: DataForSEO, Louisville metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Louisville metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Morgan & Morgan | 4.7 ★ | 2,389 | Personal injury attorney | YES |
| #2 | Winton & Hiestand Law Group PLLC | 5 ★ | 467 | Personal injury attorney | YES |
| #3 | Karl Truman Law Office LLC | 4.8 ★ | 371 | Personal injury attorney | YES |
| #4 | Isaacs & Isaacs Law Firm | 4.9 ★ | 343 | Personal injury attorney | YES |
| #5 | Justice Injury Law Louisville Workers' Compensation Attorney | 4.9 ★ | 290 | Personal injury attorney | YES |
| #6 | Mudd Legal Group, PLLC | 5 ★ | 276 | Personal injury attorney | YES |
| #7 | T.J. Smith, Attorney at Law | 4.9 ★ | 260 | Personal injury attorney | YES |
| #8 | Attum Law Office | 4.6 ★ | 229 | Personal injury attorney | YES |
| #9 | Hughes & Coleman Injury Lawyers | 4.8 ★ | 193 | Personal injury attorney | YES |
| #10 | John Olash | 4.9 ★ | 187 | Criminal justice attorney | YES |
| #11 | Gary Stewart Attorney at Law | 4.9 ★ | 153 | Personal injury attorney | YES |
| #12 | Louisville Personal Injury Attorney at Law, Brandon J. Broderick | 5 ★ | 148 | Personal injury attorney | YES |
SRC: Google Maps listings, DataForSEO, Louisville metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
People Also Ask questions collected verbatim from Louisville legal results — the literal wording Google is already surfacing.
Is it worth suing for personal injury?
How hard is it to win a personal injury lawsuit?
What not to say to a personal injury lawyer?
How much do most personal injury lawyers charge?
Can you sue if a truck driver hits you?
Can you sue for emotional distress in KY?
Who is the best personal injury lawyer in Louisville, KY?
How long does a truck accident lawsuit take?
SRC: Google People Also Ask, DataForSEO, Louisville metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
LEGAL IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Louisville, Kentucky · Legal · 81 keywords · collected Aug 30, 2026
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