A customer puts a product in the basket and then leaves, what’s up with that? Clearly interested in the product, but the purchase isn’t completed.
This is just part of the online shopping process now. Customers are going to compare prices and see where they can get the best deal possible.
Couple of major takeaways
Shipping is a huge price objection
Your shop site needs to appear reputable
Compete on Price
And have a clear return policy
Infographic by Conversion Voodoo – Performance based landing page optimization.
