18 tracked keywords, 55,390 searches a month, $74K in equivalent ad value — live market data for the Boise metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $2.59 for “idaho botanical garden”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| zoo boise | 22,200 | $0.86 | 7 | branded |
| idaho botanical garden | 8,100 | $2.59 | 29 | branded |
| boise river greenbelt | 6,600 | $1.63 | 17 | branded |
| idaho state capitol | 6,600 | $0.49 | 23 | branded |
| boise botanical garden | 3,600 | $2.12 | 12 | branded |
| hilton garden inn boise downtown | 2,900 | $2.57 | 0 | navigational |
| things to do boise this weekend | 1,300 | $1.10 | 4 | informational |
| boise hiking | 720 | $0.39 | 1 | branded |
| boise hyde park restaurants | 720 | $0.51 | 20 | commercial |
| capitol building boise | 480 | $0.25 | 8 | informational |
| downtown boise attractions | 390 | $0.71 | 3 | navigational |
| boise capitol | 390 | $1.02 | 29 | informational |
| fun things to do in boise for adults | 320 | $1.20 | 0 | informational |
| things to do in boise tonight | 320 | $2.13 | 0 | informational |
| 5 things to do in boise this weekend | 260 | $0.77 | 7 | informational |
| boise top things to do | 210 | $0.29 | 1 | informational |
| attractions near boise | 170 | $0.68 | 5 | informational |
| things to do around boise | 110 | $0.47 | 4 | informational |
The attractions names Boise already knows — branded demand is the moat everyone else ranks against.