16 tracked keywords, 21,040 searches a month, $56K in equivalent ad value — live market data for the Boise metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $17.24 for “realtor near me”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| homes for sale boise | 6,600 | $2.51 | 8 | transactional |
| apartments near me | 4,400 | $3.19 | 39 | transactional |
| apartments boise | 3,600 | $2.61 | 9 | commercial |
| realtor com boise | 1,900 | $0.31 | 6 | commercial |
| homes for sale near me | 1,300 | $1.89 | 0 | transactional |
| real estate agents boise idaho | 590 | $5.71 | 28 | commercial |
| realtor boise | 390 | $8.02 | 17 | commercial |
| southeast boise homes for sale | 390 | $0.76 | 0 | transactional |
| north end boise homes for sale | 320 | $1.54 | 0 | transactional |
| boise idaho real estate prices | 320 | $2.14 | 10 | branded |
| real estate for sale in boise idaho | 260 | $1.14 | 13 | informational |
| city of trees real estate boise | 260 | $0.57 | 0 | branded |
| realtor near me | 260 | $17.24 | 100 | transactional |
| homes for sale 83709 | 170 | $1.15 | 0 | transactional |
| boise realtor com | 140 | $1.51 | 10 | commercial |
| 83706 homes for sale | 140 | $0.29 | 0 | transactional |
Live Google results for the highest-value real estate searches in Boise.
200 real estate businesses tracked in the Boise metro — 44 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| City of Trees Real Estate | 4.9 | 1,038 | ✓ |
| Sweet Group Realty | 4.9 | 648 | ✓ |
| Hughes Real Estate Group of Silvercreek Realty Group | 5 | 532 | ✓ |
| Old Boise | 4.6 | 529 | ✓ |
| The Vista Apartments | 4 | 431 | ✓ |
| River Edge Apartments | 4.1 | 354 | ✓ |
| Lysi Bishop Real Estate at Keller Williams Realty Boise | 4.9 | 302 | ✓ |
| Whitewater Park Apartments | 3.3 | 300 | ✓ |
| Templeton Real Estate Group | 5 | 287 | ✓ |
| Christina & Company, Keller Williams Realty Boise | 5 | 274 | ✓ |
The real estate names Boise already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Real estate SEO →