Shopping search demand in Detroit

6 tracked keywords, 112,500 searches a month, $120K in equivalent ad value — live market data for the Detroit metro.

Tracked keywords
6
Monthly searches
113K
Market value / mo
$120K
Average CPC
$0.65

WHEN DETROIT SEARCHES FOR SHOPPING

12-month demand index across this vertical's keywords. 100 = the peak month.

Jan
Feb
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Dec

THE KEYWORDS

Volume is metro-scoped; CPC is what advertisers pay per click today — up to $1.08 for “grocery store near me”.

KEYWORD SEARCHES/MO CPC DIFF INTENT
grocery store near me 110,000 $1.08 77 transactional
ann arbor shopping 880 $0.69 5 informational
detroit eastern market restaurants 590 $0.64 12 commercial
detroit fish market 390 $0.36 0 branded
food eastern market 320 19 branded
small plates detroit 320 $0.47 3 branded

WHO OWNS THESE RESULTS

Live Google results for the highest-value shopping searches in Detroit.

“grocery store near me”
MAP PACK Kroger (4★ · 844 reviews) · Meijer (4.2★ · 4,300 reviews) · Whole Foods Market (4.3★ · 4,400 reviews)
ORGANIC yelp.com · yourgroceryad.com · familyfoodsstores.com

THE BUSINESSES COMPETING HERE

100 shopping businesses tracked in the Detroit metro — 33 of them have no website at all.

BUSINESS RATING REVIEWS WEBSITE
Walmart Supercenter 3.6 12,332
Real Canadian Superstore Dougall Avenue 4.1 5,293
Whole Foods Market 4.3 4,397
Gratiot Central Meat Market 4.6 4,077
Honey Bee Market - La Colmena 4.7 3,817
E & L Supermercado 4.6 3,531
Dime Store 4.6 3,335
Multifood Supermarket 3.8 3,165
FreshCo Huron Church & Tecumseh 4.2 2,503
Tara's NOFRILLS Windsor Wyandotte 4.1 2,357

BRANDS PEOPLE SEARCH BY NAME

The shopping names Detroit already knows — branded demand is the moat everyone else ranks against.

detroit fish market 390/mofood eastern market 320/mosmall plates detroit 320/mo

WHAT PEOPLE ASK

RANK FOR THESE SEARCHES

This demand is winnable. See how we do it for the vertical:

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More Detroit verticals
Food & Dining 2.3M/moHealth & Wellness 177K/moHome Services 64K/moReal Estate 60K/moAttractions 36K/moEntertainment 22K/moHotels & Lodging 10K/moTravel & Transit 9K/moLegal 8K/mo
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