THE SEARCH LEDGER · DETROIT, MICHIGAN · HEALTH & WELLNESS
Every month Detroit types 186,480 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in DEC and lowest in FEB.
SRC: Google Trends relative interest for the Health & Wellness category in Detroit — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 116 tracked keywords, priced at what advertisers actually bid. The dearest click here is “dentist near me” at $24.68.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | urgent care near me | 90,500 | $3.81 | 38 | transactional |
| 2 | dentist near me | 33,100 | $24.68 | 49 | transactional |
| 3 | dermatologist near me | 14,800 | $4.79 | 28 | transactional |
| 4 | chiropractor near me | 9,900 | $8.72 | 20 | transactional |
| 5 | veterinarian near me | 9,900 | $6.19 | 25 | transactional |
| 6 | eye doctor near me | 6,600 | $6.64 | 49 | transactional |
| 7 | detroit mercy dental clinic | 3,600 | $4.83 | branded | |
| 8 | detroit dental specialist | 2,400 | $5.00 | informational | |
| 9 | detroit dentist | 1,900 | $16.78 | 19 | commercial |
| 10 | detroit dermatologist | 1,600 | $9.91 | 15 | commercial |
| 11 | detroit urgent care | 1,300 | $3.00 | 16 | commercial |
| 12 | urgent care vernor detroit | 1,300 | $1.80 | 0 | commercial |
| 13 | henry ford hospital detroit pharmacy | 590 | $0.63 | branded | |
| 14 | orthodontist detroit | 480 | $23.15 | 0 | commercial |
| 15 | my detroit dentist | 480 | $4.40 | 18 | commercial |
| 16 | eye doctor detroit | 480 | $8.01 | 20 | commercial |
| 17 | heidelberg dermatology detroit | 480 | $4.46 | branded | |
| 18 | detroit therapist | 390 | $23.69 | 10 | commercial |
| 19 | get well urgent care detroit | 390 | $3.91 | 17 | commercial |
| 20 | henry ford urgent care detroit | 320 | $2.70 | 10 | commercial |
SRC: DataForSEO, Detroit metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Detroit metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Corewell Health Urgent Care - Woodward Corners | 4.6 ★ | 4,002 | Urgent care center | YES |
| #2 | Corewell Health Urgent Care - St Clair Shores | 4.5 ★ | 3,484 | Urgent care center | YES |
| #3 | Hazel Park Urgent Care | 4.5 ★ | 3,055 | Urgent care center | YES |
| #4 | Corewell Health Urgent Care - Farmington Hills | 4.5 ★ | 3,034 | Urgent care center | YES |
| #5 | Corewell Health Urgent Care - Grosse Pointe Farms | 4.5 ★ | 2,926 | Urgent care center | YES |
| #6 | Get Well Urgent Care Of Oak Park | 4.6 ★ | 2,904 | Urgent care center | YES |
| #7 | Concentra Urgent Care | 4.2 ★ | 2,658 | Occupational health service | YES |
| #8 | Corewell Health Urgent Care - Warren East | 4.5 ★ | 2,540 | Urgent care center | YES |
| #9 | Get Well Urgent Care Of Madison Heights | 4.7 ★ | 2,511 | Urgent care center | YES |
| #10 | Corewell Health Urgent Care - Downtown Royal Oak | 4.5 ★ | 2,485 | Urgent care center | YES |
| #11 | Emergency Dental of Detroit | 4.8 ★ | 2,233 | Dentist | YES |
| #12 | Corewell Health Urgent Care - Allen Park | 4.5 ★ | 2,143 | Urgent care center | YES |
SRC: Google Maps listings, DataForSEO, Detroit metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Detroit metro, Aug 30, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Detroit health & wellness results — the literal wording Google is already surfacing.
What is the average cost to see a dentist?
How can I fix my teeth if I don't have money?
Where can I find an affordable dentist in Detroit?
Who is the best dentist in Detroit, Michigan?
Should I go to urgent care for flu?
What symptoms should you go to urgent care for?
Is it cheaper to go to urgent care or your doctor?
Where can I find an urgent care center in Grosse Pointe, Michigan?
SRC: Google People Also Ask, DataForSEO, Detroit metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HEALTH & WELLNESS IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Detroit, Michigan · Health & Wellness · 116 keywords · collected Aug 30, 2026
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