18 tracked keywords, 177,250 searches a month, $1.7M in equivalent ad value — live market data for the Detroit metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $26.35 for “orthodontist detroit”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| urgent care near me | 90,500 | $4.45 | 38 | transactional |
| dentist near me | 33,100 | $25.80 | 61 | transactional |
| dermatologist near me | 14,800 | $5.13 | 46 | transactional |
| chiropractor near me | 9,900 | $11.23 | 19 | transactional |
| veterinarian near me | 9,900 | $5.49 | 24 | transactional |
| eye doctor near me | 6,600 | $6.91 | 42 | transactional |
| detroit mercy dental clinic | 3,600 | $9.27 | 45 | branded |
| detroit dental specialist | 2,400 | $6.32 | 4 | informational |
| dentist detroit | 1,900 | $17.45 | 19 | commercial |
| dermatologist detroit | 1,600 | $10.02 | 15 | commercial |
| urgent care detroit | 1,300 | $3.23 | 11 | commercial |
| orthodontist detroit | 590 | $26.35 | 6 | commercial |
| my detroit dentist | 480 | $5.36 | 22 | commercial |
| wow dental detroit | 320 | $19.88 | 0 | informational |
| gentle dental detroit | 260 | $16.85 | 3 | informational |
| chiropractor detroit | — | 0 | commercial | |
| orthodontist near me | — | 44 | transactional | |
| physical therapy near me | — | 86 | transactional |
Live Google results for the highest-value health & wellness searches in Detroit.
200 health & wellness businesses tracked in the Detroit metro — 39 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Corewell Health Urgent Care - St Clair Shores | 4.5 | 3,434 | ✓ |
| Hazel Park Urgent Care | 4.5 | 3,027 | ✓ |
| Corewell Health Urgent Care - Grosse Pointe Farms | 4.5 | 2,886 | ✓ |
| Concentra Urgent Care | 4.2 | 2,637 | ✓ |
| Corewell Health Urgent Care - Warren East | 4.5 | 2,499 | ✓ |
| Get Well Urgent Care Of Madison Heights | 4.7 | 2,478 | ✓ |
| Corewell Health Urgent Care - Downtown Royal Oak | 4.5 | 2,463 | ✓ |
| Emergency Dental of Detroit | 4.8 | 2,193 | ✓ |
| Corewell Health Urgent Care - Allen Park | 4.5 | 2,133 | ✓ |
| Corewell Health Urgent Care - Dearborn | 4.6 | 2,088 | ✓ |
The health & wellness names Detroit already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Healthcare SEO →Dental SEO →