27 tracked keywords, 63,830 searches a month, $1.4M in equivalent ad value — live market data for the Detroit metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $76.65 for “roofing companies detroit”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| plumber near me | 14,800 | $29.59 | 19 | transactional |
| locksmith near me | 9,900 | $12.91 | 24 | transactional |
| electrician near me | 5,400 | $18.01 | 17 | transactional |
| pest control near me | 5,400 | $32.68 | 66 | transactional |
| appliance repair near me | 3,600 | $7.91 | 34 | transactional |
| red roof inn detroit warren | 2,900 | $1.80 | 1 | branded |
| garage door repair near me | 2,900 | $42.70 | 16 | transactional |
| handyman near me | 2,400 | $6.33 | 14 | transactional |
| landscaping near me | 2,400 | $10.00 | 27 | transactional |
| rooftop dining detroit | 1,600 | $1.03 | 21 | informational |
| ac repair near me | 1,600 | $26.33 | 12 | transactional |
| plumber detroit | 1,300 | $29.15 | 18 | commercial |
| red roof warren mi | 1,300 | $2.14 | 0 | informational |
| roofing contractor near me | 1,300 | $76.19 | 53 | transactional |
| pest control detroit | 1,000 | $42.01 | 0 | commercial |
| emergency plumber near me | 1,000 | $52.32 | 5 | transactional |
| house cleaning near me | 880 | $9.47 | 56 | transactional |
| house cleaning detroit | 720 | $8.39 | 0 | commercial |
| heating and cooling detroit | 720 | $21.19 | 5 | informational |
| hvac repair near me | 480 | $25.92 | 64 | transactional |
| hvac detroit | 390 | $15.50 | 10 | commercial |
| roofing detroit | 390 | $16.53 | 8 | commercial |
| landscaping detroit | 390 | $7.57 | 0 | commercial |
| roofing companies detroit | 390 | $76.65 | 5 | commercial |
| electrician detroit | 320 | $15.08 | 9 | commercial |
| garage door repair detroit | 320 | $56.76 | 0 | commercial |
| ac repair detroit | 30 | $8.87 | 5 | commercial |
Live Google results for the highest-value home services searches in Detroit.
200 home services businesses tracked in the Detroit metro — 43 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Cregger Plumbing, Heating, Cooling & Electrical | 4.9 | 6,967 | ✓ |
| Bison Plumbing | 4.9 | 3,330 | ✓ |
| Motor City Plumbing and Drain | 4.9 | 3,004 | ✓ |
| Edwards Plumbing & Heating | 4.3 | 2,138 | ✓ |
| Meijer Rivertown Market | 4.3 | 1,543 | ✓ |
| Rose Pest Solutions Metro Detroit North | 4.9 | 1,456 | ✓ |
| Bubby's Plumbing & Heating | 5 | 1,425 | ✓ |
| Roto-Rooter Plumbing & Water Cleanup | 4.5 | 1,271 | ✓ |
| Best Plumbing | 4.9 | 1,030 | ✓ |
| RFG Plumbing | 4.8 | 937 | ✓ |
The home services names Detroit already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →