121 tracked keywords, 80,490 searches a month, $1.5M in equivalent ad value — live market data for the Detroit metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Top 50 of 121 by search volume. Volume is metro-scoped; CPC is what advertisers pay per click today — up to $332.79 for “metro detroit roofing companies”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| plumber near me | 14,800 | $29.59 | 19 | transactional |
| locksmith near me | 9,900 | $12.91 | 20 | transactional |
| electrician near me | 5,400 | $18.01 | 31 | transactional |
| pest control near me | 5,400 | $32.68 | 40 | transactional |
| rooftop bar detroit | 4,400 | $0.81 | 13 | commercial |
| appliance repair near me | 3,600 | $7.91 | 33 | transactional |
| red roof inn detroit warren | 2,900 | $1.80 | — | branded |
| garage door repair near me | 2,900 | $42.70 | 9 | transactional |
| red roof inn detroit dearborn | 2,400 | $2.29 | — | branded |
| handyman near me | 2,400 | $6.33 | 11 | transactional |
| landscaping near me | 2,400 | $10.00 | 19 | transactional |
| detroit locksmith | 1,900 | $13.39 | 0 | commercial |
| level 2 rooftop bar detroit | 1,900 | $0.11 | 10 | commercial |
| rooftop dining detroit | 1,600 | $1.03 | — | informational |
| red roof inn & suites detroit melvindale dearborn | 1,600 | $2.27 | — | informational |
| ac repair near me | 1,600 | $26.33 | 10 | transactional |
| red roof detroit | 1,300 | $2.14 | — | informational |
| detroit plumber | 1,300 | $29.15 | 9 | commercial |
| roofing contractor near me | 1,300 | $76.19 | 31 | transactional |
| detroit pest control | 1,000 | $42.01 | 19 | commercial |
| emergency plumber near me | 1,000 | $52.32 | 0 | transactional |
| house cleaning near me | 880 | $9.47 | 15 | transactional |
| heating and cooling detroit | 720 | $21.19 | — | informational |
| hvac repair near me | 480 | $25.92 | 39 | transactional |
| detroit hvac | 390 | $15.50 | 3 | commercial |
| detroit landscaping | 390 | $7.57 | 0 | commercial |
| roofing companies detroit | 390 | $76.65 | 8 | commercial |
| roofers detroit | 390 | $16.53 | 15 | commercial |
| lawn care detroit | 390 | $12.02 | 0 | commercial |
| rooftop bar downtown detroit | 390 | $0.82 | 11 | commercial |
| detroit electrician | 320 | $15.08 | 6 | commercial |
| garage door repair detroit | 320 | $56.76 | 0 | commercial |
| detroit handyman | 260 | $7.96 | 0 | commercial |
| tree removal detroit | 260 | $13.81 | 0 | commercial |
| detroit heating and cooling company | 210 | $13.45 | — | informational |
| roof top restaurant detroit | 210 | $1.33 | 9 | commercial |
| detroit contractor | 210 | $7.00 | 0 | commercial |
| fence company detroit | 170 | $5.05 | — | informational |
| detroit fence contractors | 170 | $10.32 | 33 | commercial |
| roof repair detroit | 140 | $69.99 | 1 | commercial |
| detroit roofing | 110 | $3.02 | 8 | commercial |
| landscaping companies in detroit | 110 | $7.96 | 0 | commercial |
| greater detroit landscaping | 110 | $9.49 | 0 | commercial |
| painters detroit mi | 110 | $18.23 | 15 | commercial |
| hvac companies detroit | 90 | $36.04 | 15 | commercial |
| mobile locksmith detroit | 90 | $11.10 | 0 | commercial |
| detroit bathroom remodel | 90 | $49.69 | — | informational |
| roofers local 149 detroit | 90 | $0.68 | 0 | commercial |
| cheap plumbers in detroit | 70 | $32.90 | 0 | transactional |
| cheap locksmith detroit | 70 | $18.14 | 0 | transactional |
Live Google results for the highest-value home services searches in Detroit.
200 home services businesses tracked in the Detroit metro — 44 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Cregger Plumbing, Heating, Cooling & Electrical | 4.9 | 7,012 | ✓ |
| Bison Plumbing | 4.9 | 3,365 | ✓ |
| Motor City Plumbing and Drain | 4.9 | 3,044 | ✓ |
| Edwards Plumbing & Heating | 4.3 | 2,141 | ✓ |
| Meijer Rivertown Market | 4.3 | 1,547 | ✓ |
| Rose Pest Solutions Metro Detroit North | 4.9 | 1,465 | ✓ |
| Bubby's Plumbing & Heating | 5 | 1,438 | ✓ |
| Roto-Rooter Plumbing & Water Cleanup | 4.5 | 1,271 | ✓ |
| Best Plumbing | 4.9 | 1,036 | ✓ |
| RFG Plumbing | 4.8 | 940 | ✓ |
The home services names Detroit already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →