THE SEARCH LEDGER · DETROIT, MICHIGAN · HOME SERVICES
Every month Detroit types 67,830 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JAN and lowest in NOV.
SRC: Google Trends relative interest for the Home Services category in Detroit — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 111 tracked keywords, priced at what advertisers actually bid. The dearest click here is “roofing contractor near me” at $63.31.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | plumber near me | 14,800 | $30.18 | 19 | transactional |
| 2 | locksmith near me | 9,900 | $14.23 | 20 | transactional |
| 3 | electrician near me | 5,400 | $16.65 | 31 | transactional |
| 4 | pest control near me | 4,400 | $41.70 | 40 | transactional |
| 5 | appliance repair near me | 3,600 | $6.02 | 33 | transactional |
| 6 | red roof inn detroit warren | 2,900 | $1.68 | branded | |
| 7 | garage door repair near me | 2,900 | $40.34 | 9 | transactional |
| 8 | handyman near me | 2,400 | $7.53 | 11 | transactional |
| 9 | detroit locksmith | 1,900 | $14.89 | 0 | commercial |
| 10 | landscaping near me | 1,900 | $12.18 | 19 | transactional |
| 11 | red roof inn & suites detroit melvindale dearborn | 1,600 | $2.18 | informational | |
| 12 | ac repair near me | 1,600 | $27.95 | 10 | transactional |
| 13 | red roof detroit | 1,300 | $2.22 | informational | |
| 14 | detroit plumber | 1,300 | $26.37 | 9 | commercial |
| 15 | emergency plumber near me | 1,300 | $56.07 | 0 | transactional |
| 16 | detroit pest control | 1,000 | $42.10 | 19 | commercial |
| 17 | roofing contractor near me | 1,000 | $63.31 | 31 | transactional |
| 18 | house cleaning near me | 880 | $11.41 | 15 | transactional |
| 19 | heating and cooling detroit | 720 | $15.63 | informational | |
| 20 | detroit hvac | 390 | $17.66 | 3 | commercial |
SRC: DataForSEO, Detroit metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Detroit metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Cregger Plumbing, Heating, Cooling & Electrical | 4.9 ★ | 7,071 | Plumber | YES |
| #2 | Honey Bee Market - La Colmena | 4.7 ★ | 3,824 | Supermarket | YES |
| #3 | Bison Plumbing | 4.9 ★ | 3,430 | Plumber | YES |
| #4 | Motor City Plumbing and Drain | 4.9 ★ | 3,117 | Plumber | YES |
| #5 | Edwards Plumbing & Heating | 4.3 ★ | 2,159 | Plumber | YES |
| #6 | Meijer Rivertown Market | 4.3 ★ | 1,553 | Grocery store | YES |
| #7 | Rose Pest Solutions Metro Detroit North | 4.9 ★ | 1,484 | Pest control service | YES |
| #8 | Bubby's Plumbing & Heating | 5 ★ | 1,454 | Plumber | YES |
| #9 | Roto-Rooter Plumbing & Water Cleanup | 4.5 ★ | 1,272 | Plumber | YES |
| #10 | Best Plumbing | 4.9 ★ | 1,039 | Plumber | YES |
| #11 | TNT Plumbing | 4.4 ★ | 1,033 | Plumber | YES |
| #12 | RFG Plumbing | 4.8 ★ | 955 | Plumber | YES |
SRC: Google Maps listings, DataForSEO, Detroit metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Detroit metro, Aug 30, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Detroit home services results — the literal wording Google is already surfacing.
How much is a plumber for 2 hours?
How to tell if a plumber is ripping you off?
How much an hour should a plumber charge?
Who are some cheap plumbers in Detroit with free estimates?
What is the average cost of pest control in my area?
How much will it cost for pest control?
What is the hardest pest to get rid of?
Which company is better, Terminix or Orkin?
SRC: Google People Also Ask, DataForSEO, Detroit metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HOME SERVICES IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Detroit, Michigan · Home Services · 111 keywords · collected Aug 30, 2026
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