13 tracked keywords, 22,370 searches a month, $23K in equivalent ad value — live market data for the Detroit metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $2.55 for “free events in detroit today”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| events in detroit today | 5,400 | $0.79 | 26 | informational |
| detroit events this weekend | 4,400 | $1.05 | 22 | informational |
| events detroit mi | 4,400 | $0.94 | 16 | navigational |
| motor city casino restaurants detroit | 1,600 | $1.27 | 0 | commercial |
| events downtown detroit today | 1,300 | $1.19 | 23 | navigational |
| detroit area events this weekend | 880 | $1.04 | 14 | informational |
| detroit tonight events | 880 | $0.52 | — | informational |
| events today downtown detroit | 880 | $1.21 | — | navigational |
| greektown casino restaurants | 720 | $1.47 | 0 | commercial |
| downtown detroit events this weekend | 720 | $1.11 | 19 | navigational |
| free events in detroit today | 480 | $2.55 | 11 | branded |
| detroit area events | 390 | $1.67 | 17 | informational |
| detroit area events today | 320 | $0.83 | 20 | informational |
The entertainment names Detroit already knows — branded demand is the moat everyone else ranks against.