THE SEARCH LEDGER · DETROIT, MICHIGAN · LEGAL
Every month Detroit types 10,050 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in FEB and lowest in NOV.
SRC: Google Trends relative interest for the Legal category in Detroit — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 33 tracked keywords, priced at what advertisers actually bid. The dearest click here is “detroit accident lawyers” at $679.50.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | personal injury lawyer near me | 2,400 | $180.11 | 59 | transactional |
| 2 | injury lawyer detroit | 880 | $66.68 | commercial | |
| 3 | detroit lawyer | 720 | $64.96 | 29 | commercial |
| 4 | car crash lawyer detroit | 720 | $27.22 | commercial | |
| 5 | lawyer near me | 720 | $25.90 | 77 | transactional |
| 6 | detroit drug lawyer | 590 | $68.61 | commercial | |
| 7 | divorce lawyer detroit | 480 | $29.98 | 2 | commercial |
| 8 | employment lawyers detroit | 390 | $12.41 | 38 | commercial |
| 9 | immigration lawyer detroit | 390 | $8.74 | 15 | commercial |
| 10 | detroit medical malpractice lawyer | 390 | $76.11 | commercial | |
| 11 | divorce lawyer near me | 390 | $25.76 | 37 | transactional |
| 12 | real estate lawyer detroit | 260 | $8.61 | 0 | commercial |
| 13 | detroit law firms | 260 | $44.56 | 23 | commercial |
| 14 | slip and fall lawyers in detroit mi | 260 | $166.84 | 32 | commercial |
| 15 | family lawyer detroit | 210 | $32.59 | 6 | commercial |
| 16 | disability lawyers detroit michigan | 140 | $12.94 | 7 | commercial |
| 17 | probate lawyer detroit | 110 | $22.58 | 23 | commercial |
| 18 | pro bono lawyers detroit | 110 | $11.70 | 0 | commercial |
| 19 | detroit accident lawyers | 110 | $679.50 | commercial | |
| 20 | steve fishman attorney detroit | 90 | $17.49 | 0 | commercial |
SRC: DataForSEO, Detroit metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Detroit metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Mike Morse Injury Law Firm | 4.8 ★ | 4,575 | Personal injury attorney | YES |
| #2 | Morgan & Morgan | 4.7 ★ | 1,383 | Personal injury attorney | YES |
| #3 | Mike Morse Injury Law Firm | 5 ★ | 979 | Personal injury attorney | YES |
| #4 | Michigan Auto Law - Auto Accident Attorneys | 4.9 ★ | 899 | Personal injury attorney | YES |
| #5 | Kajy Law Firm, PLLC | 4.9 ★ | 885 | Personal injury attorney | YES |
| #6 | TopDog Law Personal Injury Lawyers | 4.9 ★ | 675 | Personal injury attorney | YES |
| #7 | Mike Morse Injury Law Firm | 5 ★ | 536 | Personal injury attorney | YES |
| #8 | Sigal Law Firm | 4.8 ★ | 379 | Personal injury attorney | YES |
| #9 | Lee Steinberg Law Firm | 4.9 ★ | 309 | Personal injury attorney | YES |
| #10 | Law Offices of Walter Metzen & Associates | 4.9 ★ | 301 | Bankruptcy attorney | YES |
| #11 | Marko Law Firm | 4.4 ★ | 295 | Personal injury attorney | YES |
| #12 | Davis Law Group PLLC | 5 ★ | 245 | Criminal justice attorney | YES |
SRC: Google Maps listings, DataForSEO, Detroit metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
People Also Ask questions collected verbatim from Detroit legal results — the literal wording Google is already surfacing.
Is it worth suing for personal injury?
How hard is it to win a personal injury lawsuit?
What not to say to a personal injury lawyer?
How much do most personal injury lawyers charge?
How much can you sue for pain and suffering in Michigan?
What percentage does an injury lawyer usually take?
Who is the best injury lawyer in Michigan?
Who are some good medical malpractice lawyers in Detroit?
SRC: Google People Also Ask, DataForSEO, Detroit metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
LEGAL IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Detroit, Michigan · Legal · 33 keywords · collected Sep 8, 2026