THE SEARCH LEDGER · COLUMBUS, OHIO · LEGAL
Every month Columbus types 16,600 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in JUN.
SRC: Google Trends relative interest for the Legal category in Columbus — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 78 tracked keywords, priced at what advertisers actually bid. The dearest click here is “columbus auto injury lawyer” at $190.96.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | personal injury lawyer near me | 1,900 | $104.02 | 59 | transactional |
| 2 | columbus divorce lawyer | 1,600 | $20.20 | 28 | commercial |
| 3 | columbus injury lawyer | 1,000 | $92.68 | 43 | commercial |
| 4 | columbus immigration lawyer | 1,000 | $9.11 | 21 | commercial |
| 5 | lawyers columbus | 1,000 | $34.27 | commercial | |
| 6 | employment lawyers columbus | 880 | $8.16 | 43 | commercial |
| 7 | joslyn law firm columbus | 720 | $5.09 | 25 | commercial |
| 8 | dui lawyer in columbus | 590 | $50.99 | commercial | |
| 9 | columbus family attorney | 590 | $25.84 | 44 | commercial |
| 10 | columbus auto injury lawyer | 480 | $190.96 | commercial | |
| 11 | medical malpractice lawyer columbus | 480 | $38.30 | 15 | commercial |
| 12 | legal services columbus ohio | 390 | $5.77 | branded | |
| 13 | custody lawyers columbus ohio | 320 | $21.20 | 31 | commercial |
| 14 | columbus workers comp lawyer | 260 | $55.96 | commercial | |
| 15 | real estate attorney columbus ohio | 260 | $5.86 | 35 | commercial |
| 16 | columbus probate lawyer | 260 | $9.46 | commercial | |
| 17 | estate planning lawyer columbus | 260 | $3.49 | 10 | commercial |
| 18 | lawyer near me | 260 | $20.29 | 77 | transactional |
| 19 | divorce lawyer near me | 260 | $24.83 | 37 | transactional |
| 20 | columbus tax lawyer | 210 | $32.62 | 4 | commercial |
SRC: DataForSEO, Columbus metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Columbus metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Kurgis & Associates | 4.6 ★ | 1,059 | Personal injury attorney | YES |
| #2 | Morgan & Morgan | 4.7 ★ | 934 | Personal injury attorney | YES |
| #3 | Malek & Malek Law Firm | 4.9 ★ | 799 | Personal injury attorney | YES |
| #4 | Schiff & Associates Co., LPA | 4.7 ★ | 748 | Personal injury attorney | YES |
| #5 | GB Law | 4.9 ★ | 680 | Personal injury attorney | YES |
| #6 | Hoffman Law | 4.9 ★ | 587 | Personal injury attorney | YES |
| #7 | Isaacs & Isaacs Law Firm | 4.9 ★ | 444 | Personal injury attorney | YES |
| #8 | Buckeye Law Group | 4.7 ★ | 337 | Personal injury attorney | YES |
| #9 | Kisling, Nestico & Redick | 4.9 ★ | 309 | Personal injury attorney | YES |
| #10 | Soroka & Associates, LLC | 4.9 ★ | 292 | Personal injury attorney | YES |
| #11 | Cooper Elliott | 4.7 ★ | 246 | Personal injury attorney | YES |
| #12 | The Fitch Law Firm | 4.9 ★ | 221 | Personal injury attorney | YES |
SRC: Google Maps listings, DataForSEO, Columbus metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Columbus metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Columbus legal results — the literal wording Google is already surfacing.
Is it worth suing for personal injury?
How hard is it to win a personal injury lawsuit?
What not to say to a personal injury lawyer?
How much do most personal injury lawyers charge?
What percentage does an injury lawyer usually take?
Who are some good personal injury attorneys in Columbus, Ohio?
What is the hardest injury to prove?
Can I afford a truck accident lawyer?
SRC: Google People Also Ask, DataForSEO, Columbus metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
LEGAL IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Columbus, Ohio · Legal · 78 keywords · collected Sep 8, 2026