3 tracked keywords, 32,800 searches a month, $67K in equivalent ad value — live market data for the Houston metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $3.33 for “hotels houston”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| monument inn houston | 14,800 | $1.74 | 5 | branded |
| hotels houston | 9,900 | $3.33 | 24 | commercial |
| the woodlands resort tx | 8,100 | $1.08 | 31 | informational |
The hotels & lodging names Houston already knows — branded demand is the moat everyone else ranks against.