4 tracked keywords, 7,100 searches a month, $2K in equivalent ad value — live market data for the Houston metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $0.37 for “restaurants near houston airport”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| food houston airport | 2,900 | $0.17 | 0 | branded |
| houston airport restaurants | 1,600 | $0.21 | 0 | commercial |
| subway houston | 1,300 | $0.27 | 0 | branded |
| restaurants near houston airport | 1,300 | $0.37 | 0 | commercial |
The travel & transit names Houston already knows — branded demand is the moat everyone else ranks against.