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Hyphens vs Underscores

Yes, stuff like this matters. It matters because the programmers at Google designed the search engine to recognize and search for programming syntax and the underscore is common in programming languages. Google is still a dumb robot, it is getting better at understanding the intricacies of language, but it is…

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Should SEO Be Renamed?

Search Engine Optimization is the long form of the dreaded acronym of SEO with a long history of nefarious characters and scams along with porn, pills, & casinos, the original PPC, and that's why. Dirty filthy money to be made. People's deepest wishes "whispered" to a search engine. I think…

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All About Spam

Chances are you have run into spam. Crappy text, crappy links for cheap viagra or Louis Voutton handbags, endless cycles of page redirects like a labyrinth. Google has a preference for dealing with things algorithmically, but there has always been a strong suspicion that Google took manual action to fight…

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WordPress is Better Than Blogger for SEO

Self-hosted WordPress.org install is way better than Blogger. There is no contest between the two sets of features. You can even listen to Matt Cutts just to be sure. http://www.youtube.com/watch?v=xHO_2OMSTP0 He didn't answer is WordPress.com is better than Blogger, probably closer to a toss up, but Blogger does have some pretty intriguing…

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Subdomains vs. Folders

Yes this does totally matter. Subdomains usually get treated as distinct websites by Google. Google Webmaster Tools are setup for this, Google Analytics also needs an extra step to track across subdomains, you get the idea. https://youtu.be/_MswMYk05tk Matt Cutts is pretty clear that this shouldn't be a decision that you…

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