Hyphens vs Underscores

Yes, stuff like this matters. It matters because the programmers at Google designed the search engine to recognize and search for programming syntax and the underscore is common in programming languages. Google is still a dumb robot, it is getting better at understanding the intricacies of language, but it is…

Continue Reading Hyphens vs Underscores

If I write about another article, where should I link to the original source?

Good question, I've had questions about how to cite Internet resources on American Soccer News and also on this blog. Matt Cutts does mention his own personal preference for linking at the top of the post, but that doesn't necessarily mean anything as far as Google is concerned. You need to cite…

Continue Reading If I write about another article, where should I link to the original source?

Should SEO Be Renamed?

Search Engine Optimization is the long form of the dreaded acronym of SEO with a long history of nefarious characters and scams along with porn, pills, & casinos, the original PPC, and that's why. Dirty filthy money to be made. People's deepest wishes "whispered" to a search engine. I think…

Continue Reading Should SEO Be Renamed?

Will Google be evaluating the use of rel=”author” moving forward?

Yes. http://youtu.be/3QlY8ba0jYI The future is things, not strings. As in search strings. Things as in marked up things. Authors can lend authority to publications, it's not just about the domain name. These kind of common sense ideas will hopefully make for a better and more easy to understand web. Love…

Continue Reading Will Google be evaluating the use of rel=”author” moving forward?

All About Spam

Chances are you have run into spam. Crappy text, crappy links for cheap viagra or Louis Voutton handbags, endless cycles of page redirects like a labyrinth. Google has a preference for dealing with things algorithmically, but there has always been a strong suspicion that Google took manual action to fight…

Continue Reading All About Spam

How To Add Google Authorship To Your Web Site

Kind of an old video, but here is a rel="author" description and implementation as told by a couple of developers from Google geeking out over HTML 5 design standards. That markup needs to be added to a link to your Google+ profile from your site, and your profile needs to show…

Continue Reading How To Add Google Authorship To Your Web Site

If my site goes down for a day, does that affect my rankings?

Just a day? "I wouldn't worry about that much." You will get those messages from Googlebot time to time. http://youtu.be/4eYJuT0yGrI What you should worry about is if your site experiences frequent outages, despite length, because you never know when your site could be trafficked do you? That would be incredible information…

Continue Reading If my site goes down for a day, does that affect my rankings?

Free SEO Advice

The best free seo advice I can give a small business that is looking to manage their own Internet presence is to focus on what you can control. You can't control the next algorithm update. You don't own your Facebook Page, Pinterest Account, Google Local Listing, Yelp!, or any of the social…

Continue Reading Free SEO Advice

WordPress is Better Than Blogger for SEO

Self-hosted WordPress.org install is way better than Blogger. There is no contest between the two sets of features. You can even listen to Matt Cutts just to be sure. http://www.youtube.com/watch?v=xHO_2OMSTP0 He didn't answer is WordPress.com is better than Blogger, probably closer to a toss up, but Blogger does have some pretty intriguing…

Continue Reading WordPress is Better Than Blogger for SEO

Subdomains vs. Folders

Yes this does totally matter. Subdomains usually get treated as distinct websites by Google. Google Webmaster Tools are setup for this, Google Analytics also needs an extra step to track across subdomains, you get the idea. https://youtu.be/_MswMYk05tk Matt Cutts is pretty clear that this shouldn't be a decision that you…

Continue Reading Subdomains vs. Folders