20 tracked keywords, 197,590 searches a month, $119K in equivalent ad value — live market data for the Salt Lake City metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $4.94 for “the garden restaurant salt lake city”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| temple square | 49,500 | $0.60 | 18 | branded |
| natural history museum of utah | 33,100 | $0.42 | 25 | branded |
| antelope island | 33,100 | $0.71 | 23 | branded |
| hogle zoo | 27,100 | $0.11 | 23 | branded |
| utah state capitol | 22,200 | $0.44 | 29 | branded |
| the park cafe salt lake city | 9,900 | $0.38 | 3 | commercial |
| ogden attractions | 4,400 | $0.72 | — | informational |
| park city ski resort | 2,900 | $2.93 | 41 | branded |
| things to do slc today | 2,900 | $1.58 | 11 | informational |
| things to do in slc this weekend | 1,900 | $1.40 | 23 | informational |
| salt lake attractions | 1,900 | $0.80 | 2 | informational |
| things to do in salt lake city for families | 1,900 | $1.35 | 11 | informational |
| free things to do slc | 1,600 | $1.56 | — | informational |
| things to do tonight slc | 1,000 | $1.34 | — | informational |
| best things to do in salt lake | 880 | $0.84 | — | informational |
| things to do downtown slc | 880 | $1.22 | 0 | navigational |
| the garden restaurant salt lake city | 880 | $4.94 | 0 | commercial |
| things to do near slc | 590 | $1.10 | 0 | informational |
| botanical gardens ogden | 480 | $0.46 | 1 | informational |
| park cafe salt lake city | 480 | $3.68 | 5 | commercial |
The attractions names Salt Lake City already knows — branded demand is the moat everyone else ranks against.