4 tracked keywords, 254,020 searches a month, $361K in equivalent ad value — live market data for the Salt Lake City metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $1.46 for “salt lake city international airport”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| salt lake city international airport | 246,000 | $1.46 | 19 | branded |
| food at salt lake city airport | 4,400 | $0.18 | 0 | branded |
| restaurants in slc airport | 2,900 | $0.44 | 8 | commercial |
| market street grill slc airport | 720 | — | 0 | branded |
The travel & transit names Salt Lake City already knows — branded demand is the moat everyone else ranks against.