Wix SEO Review

Wix SEO Review - Evergreen Dodgeball League

We did a Wix SEO Audit a few months ago when some annoying ads on YouTube got my attention and (re)raised my ire at the web platform. When I realized that they weren’t even able to rank their spokesperson for her own name (.com) I just about lost it. In my opinion, brand keywords are […]

[B]Rand Fishkin or Why Sparktoro.com Doesn’t Rank for Sparktoro Branded Search

SparkToro Facebook Page

If you are in the SEO field you have heard of Rand Fishkin. His recent departure from Moz, the company he founded, certainly gave the Internet Marketing Industry a shock. A not-so-gentle reminder that ANYONE can be fired for any reason. Rand isn’t exactly Steve Jobs, but they have that in common now. SEOMoz was […]

How to Show Businesses with Small Budgets That They Need Your SEO Services

How to Show Businesses with Small Budgets That They Need Your SEO Services - Boostability

Although SEO is essential for businesses of all sizes, you could argue that it is most important for small businesses. Startups and companies that lack visibility online need to establish themselves as experts in their niche. They need to show that their products and services are invaluable for improving lives. The only way to do […]

Why Wix Is Bad At SEO

Karlie Kloss Creates a Website with Wix.com

It has become recently fashionable in the SEO sector to kick Wix, sorry to pile on, but Wix SEO is a bit of a joke frankly and I’m getting pretty annoyed with their practices and a particular YouTube campaign they are running. Wix has been bombarding me (anyone else?) with ads from Karli Kloss about […]

Selling SEO: Small Businesses and Small Budgets

Selling SEO: Small Businesses & Small Budgets

SEO can help any company of any size. But there’s no doubt that small businesses need SEO the most AND face the toughest SEO challenges, not the least of which is smaller budgets. Small businesses are often focused on larger growth margins and are looking to double or triple in size. In the same time […]

The Vital Benefits Of On-Site Search Optimization

the vital benefits of on-site search optimization

In the SEO world we talk a lot about search and optimizing for search engines. But there’s another type of search worthy of a place in the SEO conversation and strategy: on-site search. On-site search is exactly that: a search feature on your website. Ebay and Amazon are obvious examples of websites with prominent on-site […]

The Power of Reviews: Lessons from Airbnb and Uber

The Power of Reviews: Lessons from Airbnb and Uber

Growing up, we were taught not to get in a car with a stranger, not to let strangers into our home, not to take food from strangers, and other best-practice habits to keep us safe and help us live long, fulfilling lives. This week, I took an Uber to my Airbnb and ordered takeout delivered […]

How Can I Get My Business To Show Up On Local Search?

How Can I Get My Business To Show Up On Local Search?

Since consumers access the Internet frequently for their daily needs, it has never been more imperative to get your business online and embedded in local searches. Indeed, a local online listing for a brick-and-mortar business is mandatory. In today’s article, I’ll discuss why it’s critical to be listed on local online searches, how you can […]

Fetch as Google: Seeing Your Website as Google Sees It

Fetch as Google: Seeing Your Website as Google Sees It

Users of webmaster tools can see how Google crawls and renders their URLs with the assistance of the “Fetch as Google” tool. Working the same as Googlebot, the tool enables users to check for issues such as blocked resources and to verify that Google is able to render dynamic content correctly to play a role […]

buddingSTEM SEO Audit & Results

buddingSTEM - Science & STEM Clothes for Girls

Our SEO Audit for buddingSTEM found some quick wins for search traffic and some ideas for long-term online marketing strategy.

Hyphens vs Underscores

Yes, stuff like this matters. It matters because the programmers at Google designed the search engine to recognize and search for programming syntax and the underscore is common in programming languages. Google is still a dumb robot, it is getting better at understanding the intricacies of language, but it is still just a program that […]

Is it better to have keywords in the URL path or filename?

Matt Cutts is so funny. Pretending like this isn’t an important question by falling asleep. And then say one looks spammy. You card. Do what makes sense and is easy for you and your users to navigate. Same goes for sub-domains vs. folders. If you have a good reason to run a subdomain then you […]

Rank #1 In Google Guaranteed!

Rank #1 In Google Guaranteed!

When you hear, “Rank #1 In Google Guaranteed!”, you need to know that you are being sold. And by sold, I mean lied to.

If I have 20 domains, should I link them all together?

If they are brand related it’s not a bad idea to own multiple top-level domains, but if you are meaning to manipulate Google, duh, they hate that. Stop it. Keywords in domain names are being devalued because of that strategy. You could try to be clever and put your main service in your company name, […]

Free SEO Advice

Free SEO Advice

The best free seo advice I can give a small business that is looking to manage their own Internet presence is to focus on what you can control. You can’t control the next algorithm update. You don’t own your Facebook Page, Pinterest Account, Google Local Listing, Yelp!, or any of the social media sites. Owning a domain […]

Watch Out For SEO Scumbags

Fucki It, Just Buy Some Links Bill Murray

Dom Hodgson wrote a fantastic piece about some of the shady SEO practices that have lead many to declare “SEO is dead” or start calling themselves Inbound Marketers, Data Analysts or Internet Marketing Specialists. I don’t use that term lightly, it’s reserved for a special kind of person that puts peoples livleyhoods at risk. There […]