Although SEO is essential for businesses of all sizes, you could argue that it is most important for small businesses. Startups and companies that lack visibility online need to establish themselves as experts in their niche. They need to show that their products and services are invaluable for improving lives. The only way to do Read more about How to Show Businesses with Small Budgets That They Need Your SEO Services[…]
It has become recently fashionable in the SEO sector to kick Wix, sorry to pile on, but Wix SEO is a bit of a joke frankly and I’m getting pretty annoyed with their practices and a particular YouTube campaign they are running. Wix has been bombarding me (anyone else?) with ads from Karli Kloss about Read more about Why Wix Is Bad At SEO[…]
SEO can help any company of any size. But there’s no doubt that small businesses need SEO the most AND face the toughest SEO challenges, not the least of which is smaller budgets. Small businesses are often focused on larger growth margins and are looking to double or triple in size. In the same time Read more about Selling SEO: Small Businesses and Small Budgets[…]
In the SEO world we talk a lot about search and optimizing for search engines. But there’s another type of search worthy of a place in the SEO conversation and strategy: on-site search. On-site search is exactly that: a search feature on your website. Ebay and Amazon are obvious examples of websites with prominent on-site Read more about The Vital Benefits Of On-Site Search Optimization[…]
Growing up, we were taught not to get in a car with a stranger, not to let strangers into our home, not to take food from strangers, and other best-practice habits to keep us safe and help us live long, fulfilling lives. This week, I took an Uber to my Airbnb and ordered takeout delivered Read more about The Power of Reviews: Lessons from Airbnb and Uber[…]
Since consumers access the Internet frequently for their daily needs, it has never been more imperative to get your business online and embedded in local searches. Indeed, a local online listing for a brick-and-mortar business is mandatory. In today’s article, I’ll discuss why it’s critical to be listed on local online searches, how you can Read more about How Can I Get My Business To Show Up On Local Search?[…]
Users of webmaster tools can see how Google crawls and renders their URLs with the assistance of the “Fetch as Google” tool. Working the same as Googlebot, the tool enables users to check for issues such as blocked resources and to verify that Google is able to render dynamic content correctly to play a role Read more about Fetch as Google: Seeing Your Website as Google Sees It[…]
Our SEO Audit for buddingSTEM found some quick wins for search traffic and some ideas for long-term online marketing strategy.
Yes, stuff like this matters. It matters because the programmers at Google designed the search engine to recognize and search for programming syntax and the underscore is common in programming languages. Google is still a dumb robot, it is getting better at understanding the intricacies of language, but it is still just a program that Read more about Hyphens vs Underscores[…]
Matt Cutts is so funny. Pretending like this isn’t an important question by falling asleep. And then say one looks spammy. You card. Do what makes sense and is easy for you and your users to navigate. Same goes for sub-domains vs. folders. If you have a good reason to run a subdomain then you Read more about Is it better to have keywords in the URL path or filename?[…]
When you hear, “Rank #1 In Google Guaranteed!”, you need to know that you are being sold. And by sold, I mean lied to.
If they are brand related it’s not a bad idea to own multiple top-level domains, but if you are meaning to manipulate Google, duh, they hate that. Stop it. Keywords in domain names are being devalued because of that strategy. You could try to be clever and put your main service in your company name, Read more about If I have 20 domains, should I link them all together?[…]
The best free seo advice I can give a small business that is looking to manage their own Internet presence is to focus on what you can control. You can’t control the next algorithm update. You don’t own your Facebook Page, Pinterest Account, Google Local Listing, Yelp!, or any of the social media sites. Owning a domain Read more about Free SEO Advice[…]
Dom Hodgson wrote a fantastic piece about some of the shady SEO practices that have lead many to declare “SEO is dead” or start calling themselves Inbound Marketers, Data Analysts or Internet Marketing Specialists. I don’t use that term lightly, it’s reserved for a special kind of person that puts peoples livleyhoods at risk. There Read more about Watch Out For SEO Scumbags[…]