9 tracked keywords, 134,800 searches a month, $694K in equivalent ad value — live market data for the Raleigh-Durham metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $12.25 for “shaw university raleigh”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| wake county public schools | 40,500 | $1.88 | 31 | navigational |
| duke university | 33,100 | $3.06 | 77 | branded |
| unc chapel hill | 27,100 | $11.62 | 91 | branded |
| university of north carolina at chapel hill | 12,100 | $4.90 | 79 | branded |
| shaw university raleigh | 8,100 | $12.25 | — | branded |
| duke university jobs | 6,600 | $0.67 | 23 | branded |
| nc state university | 4,400 | $7.01 | 44 | branded |
| meal plan unc chapel hill | 1,600 | — | 4 | branded |
| university of north carolina at chapel hill campus | 1,300 | $6.05 | 62 | branded |
The education names Raleigh-Durham already knows — branded demand is the moat everyone else ranks against.