Shopping search demand in Raleigh-Durham

9 tracked keywords, 194,100 searches a month, $169K in equivalent ad value — live market data for the Raleigh-Durham metro.

Tracked keywords
9
Monthly searches
194K
Market value / mo
$169K
Average CPC
$0.98

WHEN RALEIGH-DURHAM SEARCHES FOR SHOPPING

12-month demand index across this vertical's keywords. 100 = the peak month.

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THE KEYWORDS

Volume is metro-scoped; CPC is what advertisers pay per click today — up to $2.87 for “furniture stores raleigh nc”.

KEYWORD SEARCHES/MO CPC DIFF INTENT
grocery store near me 135,000 $0.76 77 transactional
crabtree valley mall raleigh 18,100 $1.35 17 branded
raleigh farmers market 14,800 $0.28 22 branded
streets at southpoint durham 12,100 $1.44 branded
thrift stores raleigh nc 5,400 $0.61 0 commercial
furniture stores raleigh nc 5,400 $2.87 10 commercial
fish market in raleigh 1,300 $0.17 13 branded
raleigh shopping 1,000 $0.64 14 informational
restaurants near crabtree mall raleigh nc 1,000 $0.66 0 commercial

WHO OWNS THESE RESULTS

Live Google results for the highest-value shopping searches in Raleigh-Durham.

“grocery store near me”
MAP PACK Wegmans · Harris Teeter · Publix Super Market at Marketplace at Flowers Crossroads
ORGANIC yelp.com · stores.foodlion.com · youtube.com

THE BUSINESSES COMPETING HERE

100 shopping businesses tracked in the Raleigh-Durham metro — 16 of them have no website at all.

BUSINESS RATING REVIEWS WEBSITE
State Farmers Market 4.7 9,474 none
Walmart Supercenter 3.8 6,412
Walmart Supercenter 3.9 6,375
Walmart Supercenter 3.8 6,185
Wegmans 4.6 4,680
Village District 4.5 4,432
Krispy Kreme 4.3 4,204
Trader Joe's 4.7 3,160
Wegmans 4.6 2,554
Lidl 4.5 2,052

BRANDS PEOPLE SEARCH BY NAME

The shopping names Raleigh-Durham already knows — branded demand is the moat everyone else ranks against.

crabtree valley 18K/moraleigh farmers market 15K/mosouthpoint 12K/mofish market in raleigh 1K/mo

WHAT PEOPLE ASK

RANK FOR THESE SEARCHES

This demand is winnable. See how we do it for the vertical:

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More Raleigh-Durham verticals
Food & Dining 2.0M/moTravel & Transit 254K/moHealth & Wellness 216K/moEntertainment 201K/moAttractions 200K/moEducation 135K/moReal Estate 86K/moHome Services 61K/moJobs & Careers 20K/moLegal 13K/moHotels & Lodging 12K/moProfessional Services 7K/mo
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