5 tracked keywords, 11,600 searches a month, $36K in equivalent ad value — live market data for the Raleigh-Durham metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $3.92 for “hotels in raleigh nc”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| hotels durham nc | 4,400 | $3.11 | 14 | commercial |
| downtown raleigh hotels | 2,400 | $3.55 | 15 | commercial |
| hotels in raleigh nc | 1,900 | $3.92 | 5 | commercial |
| hotels chapel hill nc | 1,600 | $3.51 | 2 | commercial |
| airbnb raleigh nc | 1,300 | $0.73 | 0 | branded |
The hotels & lodging names Raleigh-Durham already knows — branded demand is the moat everyone else ranks against.