4 tracked keywords, 254,300 searches a month, $189K in equivalent ad value — live market data for the Raleigh-Durham metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $1.99 for “rdu airport parking”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| rdu airport | 246,000 | $0.72 | 16 | branded |
| rdu airport parking | 5,400 | $1.99 | 1 | branded |
| restaurants near raleigh airport | 1,900 | $0.56 | 0 | commercial |
| amtrak raleigh nc | 1,000 | $0.08 | 17 | branded |
The travel & transit names Raleigh-Durham already knows — branded demand is the moat everyone else ranks against.