TECHNICAL SEO AUDIT · 47 POINTS · CRAWL · SPEED · SCHEMA

Fix what Google
can't crawl

Your content can't rank if Google can't find it. Technical SEO is the foundation everything else is built on — and most sites have more problems than they realize.

47
FACTORS CHECKED
30s
TO A FULL AUDIT
2021
CWV BECAME A RANKING SIGNAL
$0
NO ACCOUNT REQUIRED

What it is

Technical SEO covers everything that affects how search engines crawl, index, and understand your website — independent of content or backlinks. It's the backend infrastructure that lets your content actually rank.

A technically broken site underperforms no matter how good the content is. Crawl errors, broken links, slow pages, duplicate content, missing canonicals — silent ranking killers Google notices but most owners never see. Our audit checks 47 factors and hands you a prioritized fix list, not a spreadsheet of problems.

Crawlability & indexation
Broken links & redirects
Page speed & Core Web Vitals
Mobile usability
Duplicate content & canonicals
XML sitemap issues
Robots.txt configuration
Structured data / schema
HTTPS & security
Internal link architecture
47

factors checked across crawlability, indexation, speed, mobile, structured data, and Core Web Vitals — every one prioritized by impact.

The 47-point checklist

Every check, categorized and prioritized. Six systems that decide whether Google can read your site at all.

01

Crawl & index

  • Crawl budget waste
  • Noindex tag errors
  • Orphaned pages
  • Crawl depth analysis
  • Pagination issues
02

Page speed

  • LCP (Largest Contentful Paint)
  • CLS (Cumulative Layout Shift)
  • FID / INP (interactivity)
  • Image compression
  • JS/CSS render blocking
03

Links & redirects

  • Broken internal links
  • Broken external links
  • Redirect chains
  • 302 vs 301 misuse
  • Missing canonical tags
04

Mobile & UX

  • Mobile usability errors
  • Viewport configuration
  • Tap target sizing
  • Font size legibility
  • Intrusive interstitials
05

On-page signals

  • Missing title tags
  • Duplicate meta descriptions
  • Missing H1 tags
  • Image alt text gaps
  • Thin content pages
06

Security & infrastructure

  • HTTPS implementation
  • Mixed content errors
  • Hreflang correctness
  • Structured data errors
  • XML sitemap validity

Core Web Vitals

Google made Core Web Vitals an official ranking signal in 2021. Pass the thresholds and you get a boost; fail and you get dinged — especially on mobile.

LCP
Largest Contentful Paint
TARGET · Under 2.5s

How fast your main content loads — usually images or hero sections. Fix: image compression, CDN, lazy loading.

CLS
Cumulative Layout Shift
TARGET · Under 0.1

How much your page jumps around as it loads. Fix: explicit image dimensions, avoid late-injected content.

INP
Interaction to Next Paint
TARGET · Under 200ms

How responsive your page is to input. Fix: reduce JavaScript execution time, defer non-critical scripts.

Schema & structured data

Structured data tells Google exactly what your content is — a product, recipe, local business, FAQ, review. Done well, it earns rich results: star ratings, price ranges, event dates, FAQ dropdowns. We check for missing, malformed, or outdated schema and implement clean JSON-LD validated against Google's Rich Results Test.

It's increasingly how AI systems understand your content too — the same schema feeds AI Overviews and Perplexity citations.

Technical SEO for WordPress

WordPress powers 43% of the web and has specific issues: bloated plugins, uncached pages, auto-generated archives creating duplicates, category URLs competing with posts. We audit with WordPress-specific checks — Yoast vs Rank Math, WP Rocket / W3 Total Cache, GeneratePress vs Astra performance, plugin conflicts causing crawl bloat.

Check any page with our extension

See what's
broken

Free technical audit in 30 seconds. No account required. You get the prioritized fix list, free.