151 tracked keywords, 14,190 searches a month, $307K in equivalent ad value — live market data for the Boston metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Top 50 of 151 by search volume. Volume is metro-scoped; CPC is what advertisers pay per click today — up to $211.16 for “west roxbury hvac”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| locksmith near me | 1,900 | $13.00 | 20 | transactional |
| boston locksmith | 1,000 | $17.93 | 18 | commercial |
| rooftop dining boston | 1,000 | $1.02 | — | informational |
| plumber near me | 1,000 | $28.57 | 19 | transactional |
| electrician near me | 590 | $18.72 | 31 | transactional |
| boston pest control | 480 | $29.03 | 21 | commercial |
| plumber boston ma | 390 | $41.96 | 6 | commercial |
| brookline locksmith | 390 | $12.62 | 0 | commercial |
| garage door repair near me | 320 | $30.49 | 9 | transactional |
| appliance repair near me | 320 | $14.19 | 33 | transactional |
| boston electrician | 260 | $20.01 | 0 | commercial |
| boston landscaping | 260 | $11.25 | 26 | commercial |
| restoration hardware boston | 260 | $3.77 | — | informational |
| pest control near me | 260 | $19.62 | 40 | transactional |
| boston hvac | 210 | $38.83 | 18 | commercial |
| boston handyman | 210 | $8.63 | 0 | commercial |
| appliance repair boston ma | 210 | $9.12 | 3 | commercial |
| broadway locksmith south boston | 210 | $15.76 | 2 | commercial |
| boston plumber | 170 | $57.16 | 10 | commercial |
| boston house cleaning | 170 | $13.15 | 17 | commercial |
| boston contractor | 170 | $12.95 | 31 | commercial |
| ac repair near me | 170 | $56.08 | 10 | transactional |
| handyman near me | 170 | $8.30 | 11 | transactional |
| landscaping near me | 170 | $28.22 | 19 | transactional |
| green planet pest control boston | 140 | $7.02 | 0 | commercial |
| emergency plumber near me | 140 | $99.12 | 0 | transactional |
| house cleaning near me | 140 | $9.65 | 15 | transactional |
| locksmith jamaica plain | 110 | $12.76 | 0 | commercial |
| bathroom remodel boston | 110 | $38.57 | — | informational |
| masonry contractors boston | 110 | $13.47 | 0 | commercial |
| roofing boston | 110 | $34.62 | 20 | commercial |
| boston garage door repair | 90 | $57.72 | 0 | commercial |
| hvac repair boston | 90 | $19.13 | 15 | commercial |
| deep cleaning services boston | 90 | $15.65 | 0 | commercial |
| boston hvac companies | 90 | $58.65 | 15 | commercial |
| handyman services boston | 90 | $2.11 | 0 | commercial |
| plumbing supply boston | 90 | $4.25 | 1 | commercial |
| landscaping boston ma | 90 | $6.62 | 4 | commercial |
| emergency plumber boston | 70 | $77.37 | 0 | transactional |
| west roxbury plumber | 70 | $30.67 | 0 | commercial |
| south boston locksmith | 70 | $20.41 | 0 | commercial |
| beacon hill plumbing boston | 70 | $14.55 | 0 | commercial |
| roofing companies boston | 70 | $51.10 | 24 | commercial |
| tree removal boston | 70 | $5.48 | 3 | commercial |
| kitchen remodel boston | 70 | $7.18 | — | informational |
| hvac repair near me | 70 | $126.32 | 39 | transactional |
| boston landscaping company | 50 | $1.42 | 3 | commercial |
| painters boston | 50 | $25.17 | 23 | commercial |
| roofing contractor near me | 50 | $61.46 | 31 | transactional |
| boston roofing | 40 | $20.84 | 10 | commercial |
Live Google results for the highest-value home services searches in Boston.
200 home services businesses tracked in the Boston metro — 23 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Roto-Rooter Plumbing & Water Cleanup | 4.8 | 3,138 | ✓ |
| Akian Plumbing, Heating, Cooling & Electric | 4.8 | 1,891 | ✓ |
| Plumbing Solutions | 4.9 | 1,235 | ✓ |
| Vaughan Plumbing & Heating | 4.9 | 780 | ✓ |
| SherlockLock | 4.9 | 649 | ✓ |
| McMahon Plumbing & Heating | 4.6 | 539 | ✓ |
| Rapid Flow Sewer & Drain Cleaning | 4.9 | 530 | ✓ |
| Green Tech Plumbing & Heating | 4.8 | 513 | ✓ |
| Waldman Plumbing & Heating | 4.8 | 490 | ✓ |
| Mobile Locksmith Squad | 4.5 | 482 | ✓ |
The home services names Boston already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →