137 tracked keywords, 14,530 searches a month, $280K in equivalent ad value — live market data for the Boston metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Top 50 of 137 by search volume. Volume is metro-scoped; CPC is what advertisers pay per click today — up to $130.20 for “garage door service boston”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| locksmith near me | 1,900 | $13.30 | 20 | transactional |
| boston locksmith | 1,000 | $19.19 | 18 | commercial |
| rooftop dining boston | 1,000 | $1.08 | — | branded |
| plumber near me | 1,000 | $32.35 | 19 | transactional |
| red roof plus boston | 590 | $2.75 | — | branded |
| electrician near me | 590 | $29.03 | 31 | transactional |
| boston pest control | 480 | $35.44 | 21 | commercial |
| plumber boston ma | 390 | $36.00 | 6 | commercial |
| garage door repair near me | 390 | $23.63 | 9 | transactional |
| appliance repair near me | 320 | $10.82 | 33 | transactional |
| boston electrician | 260 | $20.37 | 0 | commercial |
| boston landscaping | 260 | $7.93 | 26 | commercial |
| brookline locksmith | 260 | $15.48 | 0 | commercial |
| restoration hardware boston | 260 | $1.51 | — | informational |
| pest control near me | 260 | $28.76 | 40 | transactional |
| boston handyman | 210 | $13.35 | 0 | commercial |
| appliance repair boston ma | 210 | $8.73 | 3 | commercial |
| broadway locksmith south boston | 210 | $6.17 | 2 | commercial |
| boston plumber | 170 | $26.61 | 10 | commercial |
| boston hvac | 170 | $43.65 | 18 | commercial |
| boston house cleaning | 170 | $15.06 | 17 | commercial |
| boston contractor | 170 | $12.75 | 31 | commercial |
| emergency plumber near me | 170 | $30.56 | 0 | transactional |
| ac repair near me | 170 | $31.81 | 10 | transactional |
| handyman near me | 170 | $15.41 | 11 | transactional |
| landscaping near me | 170 | $6.37 | 19 | transactional |
| green planet pest control boston | 140 | $4.20 | 0 | commercial |
| house cleaning near me | 140 | $6.80 | 15 | transactional |
| locksmith jamaica plain | 110 | $12.71 | 0 | commercial |
| bathroom remodel boston | 110 | $34.83 | — | informational |
| boston ma roofing | 110 | $1.83 | — | commercial |
| hvac repair boston | 90 | $52.24 | 15 | commercial |
| deep cleaning services boston | 90 | $9.21 | 0 | commercial |
| boston hvac companies | 90 | $22.44 | 15 | commercial |
| handyman services boston | 90 | $3.74 | 0 | commercial |
| plumbing supply boston | 90 | $3.88 | 1 | commercial |
| landscaping boston ma | 90 | $14.99 | 4 | commercial |
| masonry contractors boston | 90 | $14.12 | 0 | commercial |
| roofing boston | 90 | $32.09 | 20 | commercial |
| boston garage door repair | 70 | $26.69 | 0 | commercial |
| emergency plumber boston | 70 | $57.72 | 0 | transactional |
| south boston locksmith | 70 | $7.40 | 0 | commercial |
| beacon hill plumbing boston | 70 | $18.60 | 0 | commercial |
| roofing companies boston | 70 | $37.70 | 24 | commercial |
| tree removal boston | 70 | $42.45 | 3 | commercial |
| hvac repair near me | 70 | $85.04 | 39 | transactional |
| west roxbury plumber | 50 | $23.86 | 0 | commercial |
| boston landscaping company | 50 | $9.09 | 3 | commercial |
| painters boston | 50 | $63.51 | 23 | commercial |
| kitchen remodel boston | 50 | $26.51 | — | informational |
Live Google results for the highest-value home services searches in Boston.
200 home services businesses tracked in the Boston metro — 18 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Roto-Rooter Plumbing & Water Cleanup | 4.8 | 3,141 | ✓ |
| Akian Plumbing, Heating, Cooling & Electric | 4.8 | 1,903 | ✓ |
| Plumbing Solutions | 4.9 | 1,239 | ✓ |
| John's Sewer & Drain Cleaning | 4.9 | 843 | ✓ |
| Vaughan Plumbing & Heating | 4.9 | 780 | ✓ |
| SherlockLock | 4.9 | 652 | ✓ |
| McMahon Plumbing & Heating | 4.6 | 539 | ✓ |
| Rapid Flow Sewer & Drain Cleaning | 4.9 | 531 | ✓ |
| Green Tech Plumbing & Heating | 4.8 | 518 | ✓ |
| Waldman Plumbing & Heating | 4.8 | 492 | ✓ |
The home services names Boston already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →