THE SEARCH LEDGER · BOSTON, MASSACHUSETTS · HOME SERVICES
Every month Boston types 13,550 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in DEC.
SRC: Google Trends relative interest for the Home Services category in Boston — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 134 tracked keywords, priced at what advertisers actually bid. The dearest click here is “boston hvac” at $43.65.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | locksmith near me | 1,900 | $13.30 | 20 | transactional |
| 2 | boston locksmith | 1,000 | $19.19 | 18 | commercial |
| 3 | plumber near me | 1,000 | $32.35 | 23 | transactional |
| 4 | red roof plus boston | 590 | $2.75 | branded | |
| 5 | electrician near me | 590 | $29.03 | 31 | transactional |
| 6 | boston pest control | 480 | $35.44 | 21 | commercial |
| 7 | plumber boston ma | 390 | $36.00 | 6 | commercial |
| 8 | garage door repair near me | 390 | $23.63 | 9 | transactional |
| 9 | appliance repair near me | 320 | $10.82 | 13 | transactional |
| 10 | boston electrician | 260 | $20.37 | 0 | commercial |
| 11 | boston landscaping | 260 | $7.93 | 26 | commercial |
| 12 | brookline locksmith | 260 | $15.48 | 0 | commercial |
| 13 | restoration hardware boston | 260 | $1.51 | informational | |
| 14 | pest control near me | 260 | $28.76 | 40 | transactional |
| 15 | boston handyman | 210 | $13.35 | 0 | commercial |
| 16 | appliance repair boston ma | 210 | $8.73 | 3 | commercial |
| 17 | broadway locksmith south boston | 210 | $6.17 | 2 | commercial |
| 18 | boston plumber | 170 | $26.61 | 4 | commercial |
| 19 | boston hvac | 170 | $43.65 | 18 | commercial |
| 20 | boston house cleaning | 170 | $15.06 | 0 | commercial |
SRC: DataForSEO, Boston metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Boston metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Roto-Rooter Plumbing & Water Cleanup | 4.8 ★ | 3,152 | Plumber | YES |
| #2 | Akian Plumbing, Heating, Cooling & Electric | 4.8 ★ | 1,929 | Plumber | YES |
| #3 | Plumbing Solutions | 4.9 ★ | 1,250 | Plumber | YES |
| #4 | Vaughan Plumbing & Heating | 4.9 ★ | 775 | Plumber | YES |
| #5 | SherlockLock | 4.9 ★ | 666 | Locksmith | YES |
| #6 | McMahon Plumbing & Heating | 4.6 ★ | 539 | Plumber | YES |
| #7 | Rapid Flow Sewer & Drain Cleaning | 4.9 ★ | 531 | Plumber | YES |
| #8 | Green Tech Plumbing & Heating | 4.8 ★ | 522 | Plumber | YES |
| #9 | Waldman Plumbing & Heating | 4.8 ★ | 497 | Plumber | YES |
| #10 | Boston Budget Plumbing Heating and Cooling | 4.8 ★ | 482 | Plumber | YES |
| #11 | Mobile Locksmith Squad | 4.5 ★ | 481 | Locksmith | YES |
| #12 | Locked In N Out | 4.9 ★ | 428 | Locksmith | YES |
SRC: Google Maps listings, DataForSEO, Boston metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Boston metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Boston home services results — the literal wording Google is already surfacing.
How much an hour should a plumber charge?
How to tell if a plumber is ripping you off?
Who is the best emergency plumber in Boston, MA?
What are the three types of plumbers?
What is the average cost of a HVAC service call?
What is the most common HVAC problem?
Where can I find HVAC repair services in Boston?
Does homeowners insurance cover HVAC repair?
SRC: Google People Also Ask, DataForSEO, Boston metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HOME SERVICES IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Boston, Massachusetts · Home Services · 134 keywords · collected Sep 8, 2026