THE SEARCH LEDGER · MINNEAPOLIS-ST. PAUL, MINNESOTA · HOME SERVICES
Every month Minneapolis-St. Paul types 23,940 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV.
SRC: Google Trends relative interest for the Home Services category in Minneapolis-St. Paul — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 139 tracked keywords, priced at what advertisers actually bid. The dearest click here is “emergency plumber near me” at $121.00.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | locksmith near me | 4,400 | $17.81 | 20 | transactional |
| 2 | plumber near me | 2,900 | $51.59 | 23 | transactional |
| 3 | mpls locksmith | 1,600 | $25.85 | 9 | commercial |
| 4 | mpls plumbers | 1,000 | $53.07 | 10 | commercial |
| 5 | minneapolis plumber | 1,000 | $53.07 | 8 | commercial |
| 6 | electrician near me | 1,000 | $33.31 | 31 | transactional |
| 7 | minneapolis garage door repair | 880 | $55.37 | 13 | commercial |
| 8 | garage door repair near me | 880 | $31.28 | 9 | transactional |
| 9 | minneapolis pest control | 720 | $32.54 | 19 | commercial |
| 10 | minneapolis electrician | 480 | $20.82 | 38 | commercial |
| 11 | appliance repair mpls | 390 | $7.25 | 0 | commercial |
| 12 | fence company minneapolis | 390 | $12.59 | informational | |
| 13 | emergency plumber near me | 390 | $121.00 | 0 | transactional |
| 14 | pest control near me | 390 | $28.51 | 40 | transactional |
| 15 | handyman near me | 390 | $8.30 | 11 | transactional |
| 16 | appliance repair near me | 390 | $9.69 | 13 | transactional |
| 17 | roofing company minneapolis | 320 | $39.81 | 10 | commercial |
| 18 | bathroom remodel minneapolis | 320 | $56.13 | informational | |
| 19 | ac repair near me | 320 | $55.90 | 3 | transactional |
| 20 | landscaping near me | 320 | $6.28 | 19 | transactional |
SRC: DataForSEO, Minneapolis-St. Paul metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Minneapolis-St. Paul metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. 1 of them has no website at all.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Bonfe Plumbing, Heating, Cooling, Electrical, Sewer | 4.7 ★ | 11,562 | Plumber | YES |
| #2 | Paul Bunyan Plumbing & Drains | 4.9 ★ | 7,267 | Plumber | YES |
| #3 | Roto-Rooter Plumbing & Water Cleanup | 4.8 ★ | 5,862 | Plumber | YES |
| #4 | Roto-Rooter Plumbing & Water Cleanup | 4.9 ★ | 5,061 | Plumber | YES |
| #5 | Hero: Plumbing, Heating, Cooling, Drains, Ducts & Electrical | 4.9 ★ | 4,995 | Plumber | YES |
| #6 | Roto-Rooter Plumbing & Water Cleanup | 4.9 ★ | 3,311 | Plumber | YES |
| #7 | Roto-Rooter Plumbing & Water Cleanup | 4.9 ★ | 3,100 | Plumber | YES |
| #8 | Champion Plumbing | 4.9 ★ | 2,922 | Plumber | YES |
| #9 | MN Affordable Locksmith | 4.8 ★ | 2,690 | Locksmith | NO SITE |
| #10 | Mobile Locksmith | 4.8 ★ | 2,477 | Locksmith | YES |
| #11 | Mr. Rooter Plumbing of the Twin Cities North | 4.8 ★ | 2,419 | Plumber | YES |
| #12 | Service Today - Heating, Cooling, & Electrical Repair | 4.6 ★ | 2,192 | Plumber | YES |
SRC: Google Maps listings, DataForSEO, Minneapolis-St. Paul metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Minneapolis-St. Paul metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Minneapolis-St. Paul home services results — the literal wording Google is already surfacing.
How much would a plumber charge an hour?
How to tell if a plumber is ripping you off?
Which plumbing company in Minneapolis has the best reviews?
What are the three types of plumbers?
How much is the average locksmith charge?
How much do locksmiths cost near me?
Where can I find a locksmith in Minneapolis?
Can a locksmith install smart locks?
SRC: Google People Also Ask, DataForSEO, Minneapolis-St. Paul metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HOME SERVICES IN OTHER METROS
← All Minneapolis-St. Paul market data · Every metro we track
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Minneapolis-St. Paul, Minnesota · Home Services · 139 keywords · collected Sep 8, 2026