146 tracked keywords, 25,510 searches a month, $780K in equivalent ad value — live market data for the Minneapolis-St. Paul metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Top 50 of 146 by search volume. Volume is metro-scoped; CPC is what advertisers pay per click today — up to $152.90 for “licensed plumber minneapolis”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| locksmith near me | 4,400 | $17.81 | 20 | transactional |
| plumber near me | 2,900 | $51.59 | 19 | transactional |
| mpls locksmith | 1,600 | $25.85 | 8 | commercial |
| rooftop minneapolis | 1,300 | $0.59 | — | branded |
| mpls plumbers | 1,000 | $53.07 | 10 | commercial |
| minneapolis plumber | 1,000 | $53.07 | 8 | commercial |
| electrician near me | 1,000 | $33.31 | 31 | transactional |
| minneapolis garage door repair | 880 | $55.37 | 25 | commercial |
| garage door repair near me | 880 | $31.28 | 9 | transactional |
| minneapolis pest control | 720 | $32.54 | 19 | commercial |
| minneapolis electrician | 480 | $20.82 | 38 | commercial |
| appliance repair mpls | 390 | $7.25 | 0 | commercial |
| fence company minneapolis | 390 | $12.59 | — | informational |
| emergency plumber near me | 390 | $121.00 | 0 | transactional |
| pest control near me | 390 | $28.51 | 40 | transactional |
| handyman near me | 390 | $8.30 | 11 | transactional |
| appliance repair near me | 390 | $9.69 | 33 | transactional |
| roofing company minneapolis | 320 | $39.81 | 10 | commercial |
| bathroom remodel minneapolis | 320 | $56.13 | — | informational |
| ac repair near me | 320 | $55.90 | 10 | transactional |
| landscaping near me | 320 | $6.28 | 19 | transactional |
| minneapolis roofing | 260 | $54.04 | 24 | commercial |
| minneapolis landscaping | 260 | $4.21 | 33 | commercial |
| landscape and concrete center minneapolis | 260 | $10.68 | — | branded |
| roofing contractor near me | 260 | $12.50 | 31 | transactional |
| minneapolis handyman | 210 | $14.75 | 3 | commercial |
| emergency plumber minneapolis | 210 | $119.15 | 0 | transactional |
| builders and remodelers minneapolis | 210 | $8.54 | — | informational |
| house cleaning near me | 210 | $10.79 | 15 | transactional |
| lawn care minneapolis | 170 | $12.91 | 1 | commercial |
| minneapolis st paul plumbing | 170 | $19.05 | 18 | commercial |
| minneapolis contractor | 170 | $10.62 | 21 | commercial |
| tree removal minneapolis | 170 | $20.62 | 16 | commercial |
| mpls heating and cooling | 140 | $15.82 | — | informational |
| landscape love minneapolis | 140 | $6.34 | — | branded |
| rooftop dining minneapolis | 140 | $0.75 | — | informational |
| car locksmith minneapolis | 90 | $12.38 | 1 | commercial |
| commercial roofing minneapolis | 90 | $73.02 | 10 | commercial |
| the rooftop bar minneapolis | 90 | $0.16 | 17 | commercial |
| kitchen remodelers minneapolis | 90 | $10.18 | — | informational |
| painter minneapolis mn | 90 | $30.74 | — | commercial |
| ac repair minneapolis | 70 | $45.79 | 8 | commercial |
| minneapolis hvac companies | 70 | $36.89 | 23 | commercial |
| handyman services minneapolis | 70 | $14.98 | 0 | commercial |
| minneapolis landscaping companies | 70 | $5.61 | 35 | commercial |
| buggs pest control minneapolis mn | 70 | $9.03 | 0 | commercial |
| home remodelers minneapolis | 70 | $16.38 | — | informational |
| hvac repair near me | 70 | $39.11 | 39 | transactional |
| deep cleaning services minneapolis | 50 | $11.46 | 13 | commercial |
| garage door replacement minneapolis | 50 | $19.63 | — | informational |
Live Google results for the highest-value home services searches in Minneapolis-St. Paul.
200 home services businesses tracked in the Minneapolis-St. Paul metro — 27 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Bonfe Plumbing, Heating, Cooling, Electrical, Sewer | 4.7 | 11,458 | ✓ |
| Paul Bunyan Plumbing & Drains | 4.9 | 7,201 | ✓ |
| Roto-Rooter Plumbing & Water Cleanup | 4.8 | 5,834 | ✓ |
| Roto-Rooter Plumbing & Water Cleanup | 4.9 | 5,040 | ✓ |
| Hero: Plumbing, Heating, Cooling, Drains, Ducts & Electrical | 4.9 | 4,930 | ✓ |
| Roto-Rooter Plumbing & Water Cleanup | 4.9 | 3,287 | ✓ |
| Roto-Rooter Plumbing & Water Cleanup | 4.9 | 3,084 | ✓ |
| Champion Plumbing | 4.9 | 2,898 | ✓ |
| MN Affordable Locksmith | 4.8 | 2,644 | none |
| Mr. Rooter Plumbing of The Twin Cities | 4.8 | 2,398 | ✓ |
The home services names Minneapolis-St. Paul already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →