121 tracked keywords, 12,100 searches a month, $251K in equivalent ad value — live market data for the Des Moines metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Top 50 of 121 by search volume. Volume is metro-scoped; CPC is what advertisers pay per click today — up to $277.12 for “garage door opener repair des moines”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| des moines roofing | 1,300 | $7.16 | 15 | commercial |
| des moines locksmith | 880 | $19.77 | 7 | commercial |
| locksmith near me | 880 | $15.04 | 20 | transactional |
| des moines plumber | 590 | $26.09 | 16 | commercial |
| iowa landscape supply des moines | 590 | $3.80 | — | branded |
| des moines hvac | 480 | $31.62 | 28 | commercial |
| des moines pest control | 480 | $20.65 | 7 | commercial |
| red roof des moines | 480 | $1.98 | — | branded |
| plumber near me | 480 | $29.35 | 19 | transactional |
| des moines electrician | 260 | $33.19 | 23 | commercial |
| des moines landscaping | 260 | $7.48 | 6 | commercial |
| roofing companies des moines | 260 | $19.48 | 8 | commercial |
| schaal heating and cooling des moines | 260 | $13.49 | — | informational |
| home remodeling des moines | 260 | $11.10 | 18 | commercial |
| electrician near me | 260 | $33.72 | 31 | transactional |
| des moines handyman | 210 | $11.91 | 0 | commercial |
| remodeling contractors des moines | 210 | $17.96 | 3 | commercial |
| des moines garage door repair | 170 | $96.05 | 17 | commercial |
| lawn care des moines | 170 | $11.69 | 0 | commercial |
| ac repair des moines | 170 | $50.50 | 23 | commercial |
| bathroom remodel des moines | 170 | $17.81 | — | informational |
| fence company des moines | 170 | $14.88 | — | informational |
| tree removal des moines | 140 | $8.08 | 6 | commercial |
| pest control near me | 140 | $18.87 | 40 | transactional |
| appliance repair near me | 140 | $7.46 | 33 | transactional |
| des moines rooftop bar | 110 | $0.46 | 0 | commercial |
| des moines contractor | 110 | $7.89 | 0 | commercial |
| bath remodel des moines | 110 | $97.96 | — | informational |
| handyman near me | 110 | $6.34 | 11 | transactional |
| roof repair des moines | 90 | $24.21 | 10 | commercial |
| kitchen remodel des moines | 90 | $37.03 | — | informational |
| ac repair near me | 90 | $50.99 | 10 | transactional |
| garage door repair near me | 90 | $134.67 | 9 | transactional |
| landscaping near me | 90 | $11.87 | 19 | transactional |
| hvac companies des moines | 70 | $10.55 | 31 | commercial |
| deever roofing des moines iowa | 70 | $30.40 | 0 | commercial |
| electrical companies des moines | 70 | $36.83 | — | informational |
| des moines remodeling | 70 | $0.51 | 1 | commercial |
| electrical contractors des moines | 50 | $2.79 | 16 | commercial |
| des moines landscaping companies | 50 | $17.77 | 8 | commercial |
| plumbing companies des moines | 50 | $5.61 | 4 | commercial |
| best heating and cooling des moines | 50 | $0.33 | — | informational |
| preferred pest des moines | 50 | $19.60 | — | informational |
| des moines painter | 50 | $10.27 | 3 | commercial |
| roofing contractor near me | 50 | $90.37 | 31 | transactional |
| handyman services des moines | 40 | $14.29 | 0 | commercial |
| cheap locksmith des moines | 40 | $7.35 | 0 | transactional |
| metro appliance repair des moines | 40 | $5.33 | 1 | commercial |
| rooftop restaurants des moines | 40 | $0.66 | 3 | commercial |
| midwest pest control des moines | 30 | $10.90 | 0 | commercial |
Live Google results for the highest-value home services searches in Des Moines.
164 home services businesses tracked in the Des Moines metro — 21 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Ultimate Automotive Service Center | 4.8 | 929 | ✓ |
| Metro Lock & Safe | 4.9 | 883 | ✓ |
| Heartland Roofing, Siding, and Solar | 4.8 | 684 | ✓ |
| Bakeris Roofing | 4.9 | 664 | ✓ |
| Waddle Exteriors & Roofing | 4.9 | 579 | ✓ |
| Recon Roofing & Construction | 4.9 | 574 | ✓ |
| Walter Roofing - Des Moines | 5 | 441 | ✓ |
| R3 Roofing & Exteriors | 4.8 | 412 | ✓ |
| Superior Locks & Car Keys | 5 | 388 | ✓ |
| Superstorm Roofing & Siding | 4.9 | 368 | ✓ |
The home services names Des Moines already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →