113 tracked keywords, 12,000 searches a month, $233K in equivalent ad value — live market data for the Des Moines metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Top 50 of 113 by search volume. Volume is metro-scoped; CPC is what advertisers pay per click today — up to $78.33 for “wyckoff heating and cooling des moines iowa”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| des moines roofing | 1,300 | $9.16 | 15 | commercial |
| des moines locksmith | 880 | $14.40 | 7 | commercial |
| locksmith near me | 880 | $13.16 | 20 | transactional |
| des moines plumber | 590 | $26.29 | 16 | commercial |
| iowa landscape supply des moines | 590 | $0.89 | — | branded |
| des moines hvac | 480 | $34.00 | 28 | commercial |
| des moines pest control | 480 | $22.29 | 7 | commercial |
| red roof des moines | 480 | $2.68 | — | branded |
| plumber near me | 480 | $50.01 | 19 | transactional |
| des moines landscaping | 320 | $3.05 | 6 | commercial |
| des moines electrician | 260 | $29.39 | 23 | commercial |
| roofing companies des moines | 260 | $22.59 | 8 | commercial |
| schaal heating and cooling des moines | 260 | $18.30 | — | informational |
| home remodeling des moines | 260 | $8.04 | 18 | commercial |
| electrician near me | 260 | $40.13 | 31 | transactional |
| des moines garage door repair | 210 | $68.00 | 17 | commercial |
| des moines handyman | 210 | $8.48 | 0 | commercial |
| lawn care des moines | 210 | $12.41 | 0 | commercial |
| remodeling contractors des moines | 210 | $9.17 | 3 | commercial |
| ac repair des moines | 170 | $56.38 | 23 | commercial |
| bathroom remodel des moines | 170 | $50.08 | — | informational |
| fence company des moines | 170 | $12.76 | — | informational |
| tree removal des moines | 140 | $14.79 | 6 | commercial |
| pest control near me | 140 | $23.97 | 40 | transactional |
| appliance repair near me | 140 | $6.95 | 33 | transactional |
| des moines rooftop bar | 110 | $0.61 | 0 | commercial |
| des moines contractor | 110 | $5.78 | 0 | commercial |
| bath remodel des moines | 110 | $52.31 | — | informational |
| handyman near me | 110 | $9.79 | 11 | transactional |
| roof repair des moines | 90 | $28.98 | 10 | commercial |
| ac repair near me | 90 | $37.99 | 10 | transactional |
| garage door repair near me | 90 | $50.53 | 9 | transactional |
| landscaping near me | 90 | $13.52 | 19 | transactional |
| electrical contractors des moines | 70 | $0.69 | 16 | commercial |
| hvac companies des moines | 70 | $14.89 | 31 | commercial |
| deever roofing des moines iowa | 70 | $11.27 | 0 | commercial |
| electrical companies des moines | 70 | $18.32 | — | informational |
| des moines painter | 70 | $7.46 | 3 | commercial |
| des moines landscaping companies | 50 | $9.71 | 8 | commercial |
| plumbing companies des moines | 50 | $19.82 | 4 | commercial |
| preferred pest des moines | 50 | $13.36 | — | informational |
| roofing contractor near me | 50 | $2.57 | 31 | transactional |
| handyman services des moines | 40 | $8.36 | 0 | commercial |
| cheap locksmith des moines | 40 | $18.37 | 0 | transactional |
| best heating and cooling des moines | 40 | $63.58 | — | informational |
| custom electrical services des moines | 40 | $7.04 | — | informational |
| metro appliance repair des moines | 40 | $3.85 | 1 | commercial |
| midwest pest control des moines | 30 | $13.77 | 0 | commercial |
| garage door company des moines | 30 | $38.35 | — | informational |
| car locksmith des moines | 30 | $4.28 | 0 | commercial |
Live Google results for the highest-value home services searches in Des Moines.
164 home services businesses tracked in the Des Moines metro — 23 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Ultimate Automotive Service Center | 4.8 | 924 | ✓ |
| Metro Lock & Safe | 4.9 | 883 | ✓ |
| Heartland Roofing, Siding, and Solar | 4.8 | 680 | ✓ |
| Bakeris Roofing | 4.9 | 661 | ✓ |
| Waddle Exteriors & Roofing | 4.9 | 579 | ✓ |
| Recon Roofing & Construction | 4.9 | 574 | ✓ |
| Walter Roofing - Des Moines | 5 | 437 | ✓ |
| R3 Roofing & Exteriors | 4.8 | 410 | ✓ |
| Superior Locks & Car Keys | 5 | 371 | ✓ |
| Superstorm Roofing & Siding | 4.9 | 367 | ✓ |
The home services names Des Moines already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →