THE SEARCH LEDGER · DES MOINES, IOWA · HOME SERVICES
Every month Des Moines types 11,930 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JUN and lowest in FEB.
SRC: Google Trends relative interest for the Home Services category in Des Moines — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 117 tracked keywords, priced at what advertisers actually bid. The dearest click here is “des moines garage door repair” at $96.05.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | des moines roofing | 1,300 | $7.16 | 15 | commercial |
| 2 | des moines locksmith | 880 | $19.77 | 7 | commercial |
| 3 | locksmith near me | 880 | $15.04 | 20 | transactional |
| 4 | des moines plumber | 590 | $26.09 | 16 | commercial |
| 5 | iowa landscape supply des moines | 590 | $3.80 | branded | |
| 6 | des moines hvac | 480 | $31.62 | 28 | commercial |
| 7 | des moines pest control | 480 | $20.65 | 4 | commercial |
| 8 | red roof des moines | 480 | $1.98 | branded | |
| 9 | plumber near me | 480 | $29.35 | 23 | transactional |
| 10 | des moines electrician | 260 | $33.19 | 23 | commercial |
| 11 | des moines landscaping | 260 | $7.48 | 6 | commercial |
| 12 | roofing companies des moines | 260 | $19.48 | 8 | commercial |
| 13 | schaal heating and cooling des moines | 260 | $13.49 | informational | |
| 14 | home remodeling des moines | 260 | $11.10 | 17 | commercial |
| 15 | electrician near me | 260 | $33.72 | 31 | transactional |
| 16 | des moines handyman | 210 | $11.91 | 0 | commercial |
| 17 | remodeling contractors des moines | 210 | $17.96 | 3 | commercial |
| 18 | des moines garage door repair | 170 | $96.05 | 17 | commercial |
| 19 | lawn care des moines | 170 | $11.69 | 0 | commercial |
| 20 | ac repair des moines | 170 | $50.50 | 23 | commercial |
SRC: DataForSEO, Des Moines metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Des Moines metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Ultimate Automotive Service Center | 4.8 ★ | 937 | Auto repair shop | YES |
| #2 | Metro Lock & Safe | 4.9 ★ | 891 | Locksmith | YES |
| #3 | Heartland Roofing, Siding, and Solar | 4.8 ★ | 695 | Roofing contractor | YES |
| #4 | Bakeris Roofing | 4.9 ★ | 674 | Roofing contractor | YES |
| #5 | Waddle Exteriors & Roofing | 4.9 ★ | 581 | Roofing contractor | YES |
| #6 | Recon Roofing & Construction | 4.9 ★ | 573 | Roofing contractor | YES |
| #7 | Walter Roofing - Des Moines | 5 ★ | 445 | Roofing contractor | YES |
| #8 | R3 Roofing & Exteriors | 4.8 ★ | 415 | Roofing contractor | YES |
| #9 | Superior Locks & Car Keys | 5 ★ | 401 | Emergency locksmith service | YES |
| #10 | Superstorm Roofing & Siding | 4.9 ★ | 373 | Roofing contractor | YES |
| #11 | Right Roofing & Siding | 4.9 ★ | 367 | Roofing contractor | YES |
| #12 | KeyGuard Locksmith | 4.9 ★ | 331 | Emergency locksmith service | YES |
SRC: Google Maps listings, DataForSEO, Des Moines metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Des Moines metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Des Moines home services results — the literal wording Google is already surfacing.
How much would a plumber charge an hour?
How to tell if a plumber is ripping you off?
What are some reputable plumbing companies in Des Moines, Iowa?
What are the three types of plumbers?
What AC brands to stay away from?
What is the average cost for a new HVAC system?
What are the top 3 HVAC brands?
Who is the owner of Des Moines Comfort?
SRC: Google People Also Ask, DataForSEO, Des Moines metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HOME SERVICES IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Des Moines, Iowa · Home Services · 117 keywords · collected Sep 8, 2026