51 tracked keywords, 28,890 searches a month, $50K in equivalent ad value — live market data for the Des Moines metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Top 50 of 51 by search volume. Volume is metro-scoped; CPC is what advertisers pay per click today — up to $15.19 for “des moines festivals”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| iowa state fair | 14,800 | $1.36 | — | branded |
| iowa events center des moines | 5,400 | $2.36 | — | branded |
| iowa state fair grandstand des moines | 1,600 | $1.23 | — | informational |
| des moines events | 880 | $3.25 | — | informational |
| des moines concerts | 720 | $0.72 | — | informational |
| weekend events in des moines | 720 | $1.88 | — | informational |
| wells arena des moines | 720 | $1.08 | — | branded |
| beaverdale fall festival | 390 | — | — | branded |
| events in des moines today | 390 | $2.80 | — | informational |
| des moines today events | 320 | $0.20 | — | informational |
| live music in des moines tonight | 260 | $0.63 | — | branded |
| comedy club des moines iowa | 260 | $0.98 | — | branded |
| des moines events calendar | 210 | $13.08 | — | informational |
| live music des moines | 210 | $1.19 | — | branded |
| des moines civic center tickets | 170 | $4.68 | — | informational |
| des moines civic center upcoming events | 170 | $0.56 | — | informational |
| concert des moines tonight | 140 | $13.54 | — | branded |
| journey concert des moines | 110 | $1.40 | — | informational |
| events in des moines tonight | 110 | $1.52 | — | informational |
| des moines world food and music festival | 110 | $0.09 | — | branded |
| des moines nightlife | 90 | $1.10 | — | branded |
| free events in des moines today | 90 | $1.38 | — | branded |
| des moines food festival | 70 | $0.05 | — | branded |
| shows in des moines | 50 | $2.60 | — | informational |
| desmoines civic center events | 50 | $1.00 | — | informational |
| downtown des moines events | 50 | $0.39 | — | navigational |
| upcoming concerts des moines | 50 | $0.95 | — | informational |
| des moines iowa state fair | 50 | $0.68 | — | branded |
| funny bone comedy club des moines | 50 | $1.61 | — | branded |
| wells fargo arena des moines events | 40 | $0.43 | — | informational |
| des moines event center | 40 | $0.33 | — | branded |
| des moines christmas events | 40 | $5.71 | — | branded |
| des moines events next 3 days | 40 | $2.28 | — | informational |
| des moines festivals | 30 | $15.19 | — | branded |
| dsm events | 30 | — | — | informational |
| concerts coming to des moines | 30 | $0.35 | — | informational |
| des moines free events | 30 | $1.66 | — | branded |
| des moines art center events | 30 | $8.09 | — | branded |
| des moines concerts this weekend | 30 | $0.15 | — | informational |
| des moines upcoming events | 30 | $9.83 | — | informational |
| country concerts des moines | 30 | $0.65 | — | informational |
| des moines events tomorrow | 30 | $0.90 | — | informational |
| des moines lantern festival | 30 | $0.11 | — | branded |
| festival in des moines this weekend | 30 | $0.95 | — | branded |
| free events in des moines this weekend | 30 | $2.77 | — | branded |
| water lantern festival des moines | 30 | $1.85 | — | branded |
| des moines tickets | 20 | $1.39 | — | branded |
| singles events des moines | 20 | $9.63 | — | informational |
| wells fargo arena des moines concerts | 20 | $0.30 | — | informational |
| des moines live music calendar | 20 | $0.48 | — | branded |
Live Google results for the highest-value entertainment searches in Des Moines.
140 entertainment businesses tracked in the Des Moines metro — 27 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Prairie Meadows Casino, Racetrack, & Hotel | 4 | 10,716 | ✓ |
| Adventureland Park | 4.3 | 9,056 | ✓ |
| Breakout Games | 4.9 | 6,440 | ✓ |
| Hibachi Grill & Supreme Buffet | 4.1 | 6,032 | ✓ |
| Merle Hay Mall | 4 | 5,971 | ✓ |
| The Southridge Mall | 3.6 | 4,533 | ✓ |
| Valley West Mall | 4 | 4,077 | ✓ |
| Cinemark Altoona and XD | 4.5 | 3,276 | ✓ |
| Flying J Travel Center | 3.6 | 2,944 | ✓ |
| Best Buy | 4 | 2,916 | ✓ |
The entertainment names Des Moines already knows — branded demand is the moat everyone else ranks against.