9 tracked keywords, 11,240 searches a month, $10K in equivalent ad value — live market data for the Indianapolis metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $9.04 for “free events in indianapolis today”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| indpls events this weekend | 3,600 | $0.58 | 9 | informational |
| events in indianapolis today | 2,400 | $0.64 | 9 | informational |
| events going on in indianapolis | 1,900 | $0.69 | 16 | informational |
| indy events this weekend | 880 | $0.46 | 16 | informational |
| events downtown indianapolis today | 880 | $0.81 | 8 | navigational |
| events in indy today | 480 | $0.96 | 19 | informational |
| free events in indianapolis today | 390 | $9.04 | 13 | branded |
| events in indianapolis tonight | 390 | $0.58 | 7 | informational |
| free events in indianapolis this weekend | 320 | $0.68 | 10 | branded |
The entertainment names Indianapolis already knows — branded demand is the moat everyone else ranks against.