36 tracked keywords, 44,390 searches a month, $1.5M in equivalent ad value — live market data for the Indianapolis metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $95.07 for “hvac service indianapolis”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| plumber near me | 8,100 | $51.23 | 19 | transactional |
| locksmith near me | 5,400 | $15.05 | 24 | transactional |
| ac repair near me | 3,600 | $50.42 | 12 | transactional |
| electrician near me | 3,600 | $21.04 | 17 | transactional |
| garage door repair near me | 1,900 | $55.16 | 16 | transactional |
| appliance repair near me | 1,900 | $9.03 | 34 | transactional |
| plumber indianapolis | 1,600 | $48.11 | 20 | commercial |
| pest control near me | 1,600 | $26.37 | 66 | transactional |
| pest control indianapolis | 1,300 | $27.47 | 14 | commercial |
| landscaping indianapolis | 1,000 | $8.54 | 18 | commercial |
| roofing companies indianapolis | 1,000 | $20.35 | 25 | commercial |
| hvac repair near me | 1,000 | $70.41 | 64 | transactional |
| handyman near me | 1,000 | $9.65 | 14 | transactional |
| hvac indianapolis | 880 | $37.67 | 30 | commercial |
| emergency plumber near me | 880 | $70.25 | 5 | transactional |
| roofing contractor near me | 880 | $12.15 | 53 | transactional |
| landscaping near me | 880 | $9.67 | 27 | transactional |
| ac repair indianapolis | 720 | $48.38 | 24 | commercial |
| garage door repair indianapolis | 720 | $72.11 | 12 | commercial |
| roofing indianapolis | 590 | $25.02 | 25 | commercial |
| electrician indianapolis | 590 | $20.38 | 6 | commercial |
| bone dry roofing indianapolis | 590 | $38.00 | 2 | commercial |
| rooftop dining indianapolis | 590 | $0.59 | 3 | branded |
| indy plumbers | 480 | $42.23 | 55 | commercial |
| house cleaning near me | 480 | $9.44 | 56 | transactional |
| hvac repair indianapolis | 390 | $54.26 | 13 | commercial |
| indy roofing | 390 | $18.05 | 11 | commercial |
| roofing repair indianapolis | 390 | $33.60 | 27 | commercial |
| indianapolis hvac companies | 320 | $23.44 | 10 | commercial |
| mr plumber indy | 260 | $84.69 | 7 | commercial |
| hvac service indianapolis | 260 | $95.07 | 9 | commercial |
| indianapolis plumbing supply | 260 | $1.18 | 10 | commercial |
| house cleaning indianapolis | 210 | $10.01 | 6 | commercial |
| hope plumbing indianapolis | 210 | $21.65 | 9 | commercial |
| commercial roofing indianapolis | 210 | $47.04 | 0 | commercial |
| broad ripple heating and cooling indianapolis | 210 | $41.59 | 0 | informational |
Live Google results for the highest-value home services searches in Indianapolis.
200 home services businesses tracked in the Indianapolis metro — 35 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| One Hour Heating & Air Conditioning | 4.8 | 8,107 | ✓ |
| Chapman Heating, Air Conditioning, Plumbing and Electrical | 4.9 | 7,301 | ✓ |
| Williams Comfort Air - Heating Cooling Plumbing Electrical | 4.8 | 6,715 | ✓ |
| Airtron Heating & Air Conditioning | 4.9 | 6,578 | ✓ |
| Hope Plumbing, Heating & Cooling | 4.8 | 6,530 | ✓ |
| Benjamin Franklin Plumbing of Indianapolis | 4.8 | 6,261 | ✓ |
| Service Plus Heating, Cooling, Plumbing & Electrical | 4.8 | 5,422 | ✓ |
| Mr. Plumber by Metzler & Hallam | 4.9 | 4,642 | ✓ |
| Roto-Rooter Plumbing & Water Cleanup | 4.8 | 3,541 | ✓ |
| Carter's My Plumber | 4.9 | 2,789 | ✓ |
The home services names Indianapolis already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →